12 Reasons to have a Facebook business page
You already have a personal profile on Facebook.
Do you really need to invest the time and energy into creating a separate page for your business?
Can’t you just use your personal profile to promote your business?
Well, if you really want to get the most out of Facebook for your business, then the answer is – you need to have a separate page for your brand.
Benefits of having a business (fan) page
1. Brand building:
Use this page to build your brand image and keep it separate from your personal profile.
Post content that will engage your buyers and build a community around your brand.
2. SEO (Search Engine Optimization):
Unlike personal profiles, business pages are indexed by Search Engine.
The more engagement you have on your page, the better its ranking will be on Search Engines like Google, Yahoo or Bing. This is a great way to drive traffic.
Facebook provides basic analytics for its business users.
This help you figure out who is viewing your content and how successfully you are engaging with your fans. It also allows you to see which posts are getting the most interaction and which is the best time to post content.
Facebook advertisements and promoted posts help spread the word about your business to your target audience.
While you can promote a post on your personal profile, this will only be shown to your friends. An ad for your business page, however, can be shown to anyone in your chosen target audience.
5. Widgets (e.g. ‘Like’ or ‘Share’ buttons):
With a business page, you have the option of embedding widgets including ‘Like’, ‘Share’ or ‘Comment’ on other pages such as your blog or shop.
These are a great way to spread the word about your brand.
6. Business apps:
Business apps like social shops, promotions, giveaways etc can only be applied on business page.
7. Multiple admins:
A single business page can have multiple admins.
Based on how much editing freedom you want to allow the other admins, you can make them managers, content creators, moderators, advertisers or insight analysts. As you grow bigger, this is a great way to share the workload of managing your page.
8. Market Research:
What a fabulous way to interact with your customers.
You can use your Facebook page almost like a global focus group. See what your fans are interested in, what they want more of and what they don’t like.
Where else can you get this kind of information – and for free?
9. Unlimited fans:
Personal pages have a limit of 5,000 friends, whereas you can have an unlimited number of fans on a business page.
Friends on your personal profile have far more privileges than fans on your business account.
A friend can see your personal details and has a two-way relationship with you (for instance, a friend can send you a game request). A fan, on the other hand, gets updates from your page but you do not see their status updates. As your business grows, it is a good idea to separate your personal friends from your business’ fans.
11. Unlimited audience:
Non-Facebook members can see content on Facebook’s business pages, but cannot view content on personal profiles.
Why limit your audience?
12. Facebook terms:
Last, but by no means least, point 4.4 of Facebook’s terms of service state, “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes”.
If you violate these terms, Facebook has the right to shut down your account. This will result in your losing all the content and friends on your profile and you will have to start again from scratch.
One last thing:
There is no way to convert your personal profile into a business page.
If, at any point in the future, you decide that you should have a separate page for your business, you will have to start completely afresh. Facebook does not offer any tool to convert your friends to fans.
All the effort that you put into gaining friends and making an engaging page will have to be replicated for your new business page.
Wouldn’t it be easier to just start off right in the first place?
See how to create a Facebook business page.