5 must haves to sell more on Shopify

5 Must-Haves to sell more on Shopify

Website design – check. Product descriptions – check. Product photos – check. Now you’re all set to rake in big bucks.

Not quite!

How would you feel if I told you that selling online is not all about products? Shaking your head in vehement denial?
 5 must-haves to sell more on Shopify

Before you dismiss me as crazy, hear me out – unless a potential buyer is absolutely convinced about you, she’ll never click on the Add to Cart button.

Here are the top 5 elements that you need to look at right away to move the needle in your favor:

1. About Us

Most important and yet most ignored. If I had a nickel for every time I came across a store that didn’t have an ‘About Us’ or wrote one just for the sake of it, I’d be sitting in Bahamas right now (although, still writing this).

No one likes to do business with strangers. ‘About Us’ is the only page that tells a buyer who you are and why you’re better than the rest. However, merely saying ‘We want to bring the best to you’ isn’t enough either. Use this section to tell your story.  

Check out this article for tips on how to write an effective About Us page.

Who got this right

Harper Wilde – One of the best things about Harper Wilde’s ‘About Us’ is that it’s discoverable. It’s not tucked at the bottom of of the website. After reading their story you feel an instant connection with it. From why the company started, what it’s doing currently to who started it, the page covers everything.

5 must-haves to sell more on Shopify

2. Social channels

34.5% of buyers prefer social media for support. It is reassuring for them to know that they can always go to Facebook (or any other channel) to cry foul. Not listing out your social channel can immediately raise red flags for buyers.

Don’t stress about being present on all channels. Pick one or two and grow your following there. Just including a link to your Facebook account will do the trick.

Remember to

  1. Customize: Set the social channels links to open in a new tab. You don’t want a potential buyer to get lost in the world of stunning Instagram posts or amusing Facebook stories and not come back to your store.
  2. Make them discoverable: Place the social channel icons in an easy to find place. Don’t tuck them at the bottom, where a buyer might not notice.

Who got this right

KUTOA Health Co – It’s hard to miss the social channel icons on this site. The links are placed in the top banner and click through to a new tab.

5 must-haves to sell more on Shopify

3. Shipping information

Nothing annoys a buyer more than discovering additional shipping charges at the final checkout. In fact, more than half of online buyers don’t proceed to payment because of unexpected shipping charges.

Not charging for Shipping would be ideal. One way of doing this is by including the shipping cost in the prices of your products.

However, if you’re not able to offer free shipping and need to charge, say so in the product description. If you’re not charging a flat rate, you could just mention that ‘Shipping will be calculated at the time checkout’.

Remember to

Make it permanent: Add a permanent Free Shipping banner on your website if you’re not charging for shipping. It’s great for conversions.

Who got this right

Condor CyclesCondor offers free shipping, but only in UK and for order value over £50. A permanent top banner eliminates any scope of confusion.

5 must haves to sell more on Shopify

4. Return policy

One of the main concerns of an online buyer is not being able to touch and feel the product before placing the order. This uncertainty is a little less daunting if there is an appropriate returns policy. That’s why 67% of potential buyers check this page before making a purchase.

Remember to

  1. Keep it Simple: Avoid using complex legal terms or language. The aim is to put potential buyers at ease. Explain your returns process and eligibility in an easy to understand style.  
  2. Choose clarity over wit: Don’t leave anything to interpretation. The what, when and how much of your returns should be clearly stated.
  3. Make it Accessible: Don’t hide this under other tabs. A buyer should be able to spot the Returns page on your website without having to spend too much time looking for it. Don’t worry, making it visible wouldn’t automatically lead to an increase in returns. But hiding it can definitely impact your sales.

Who got this right

Sunday Somewhere – See how Sunday Somewhere have the Returns at the top, right next to Free Shipping. And it’s a permanent tab, reminding buyers at every step that items are returnable.

5 must haves to sell more on Shopify

5. Product reviews

Say you’re looking for a yoga mat and ABC yoga says that their yoga mat is the best. How likely are you to take their word for it? Now, what if a friend of yours starts to rave about ABC’s yoga mat? Wouldn’t you now at least take a look at what ABC is selling? That’s the power of product reviews. They can be instrumental in convincing a potential buyer.

Remember to

  1. Ask for a review: Every time you sell something, ask the buyer to leave a review for you. But do remember to give the buyer some time to try your product.
     It can be tough to regularly send these out manually. There are many apps that can help you automate these emails. For e.g. Mailchimp and Orankl.
  2. Choose when to add: ‘No Reviews’ doesn’t inspire much confidence. Add the ‘Review’ section only once you have some reviews.
  3. Respond to reviews: Don’t ignore the negative reviews. Address them. Unanswered negative reviews give an impression that you don’t care about what your customers think.

Who got this right

Greats Although most of their reviews are fantastic, they make it a point to reply to the ones which have a question or a complaint.

5 must-haves to sell more on Shopify

Quick Tip – Promote customer reviews on your social channels as well. Let your fans and followers know that people simply love your products. It’ll help you build your brand as well as driving traffic to your store. Use OrangeTwig to automatically promote your reviews in super-awesome designs. Learn more about how you can do this here: Customer Reviews by OrangeTwig

That’s it from me. This is not an exhaustive list. Customizing and optimizing website is a never ending task. But, now you have a starting point.

Did you already have all these on your website? What were you missing out on? Share in the comments section. Let your other seller buddies know about these must-haves by sharing this article.