Daily Deals – Bring Customers in Every Day!
What if you could get customers to come back to your store every day? Sound too good to be true?
Well, actually, it isn’t.
A particularly effective way to drive traffic to your site regularly is by setting up Daily Deals.
What is a Daily Deal?
When you set up a Daily Deal, one item in your shop goes on sale for one day. The next day, this product goes off sale and a different item goes on sale.
You can continue this for as many days as you like.
Why should you have a Daily Deal?
1. Low Discount, High Impact
We all know that bigger discounts work better than smaller ones. A customer is far more likely to be tempted by a 50% discount than a 10% discount.
However, smaller businesses often can’t afford to have large sales on their entire stores.
With a Daily Deal, you can offer bigger discounts (and so, a bigger incentive) to customers as only one product is on sale at a time.
2. Acts as Bait
By promoting your highly discounted item across channels like social media, email, groups or forums, you can draw potential customers to your store.
This now gives you an opportunity to up-sell other products, capture email addresses, have a facebook pixel setup for retargeting with ads etc.
3. A Reason to Reach Out
Out of sight is out of mind. But it’s hard to think of new, non-spammy ideas to message your customers about every day.
A Daily Deal gives you a great opportunity to reach out to your buyers regularly and maintain top-of-the-mind recall.
4. Better Engagement
Since a discount offers value to your customers, the CTR (Click-Through-Rate) of a post or email promoting a Daily Deal is higher than that of a message promoting your non-sale products.
And more traffic to your store means more sales.
Ok, so what are the problems?
There’s only one real disadvantage of having a Daily Deal. You need to spend time every day putting one product on sale and taking another one off sale. Not to mention the time and effort required to promote your Deal every day.
This is where using an automation app like OrangeTwig can help.
Automate your Daily Deals
The OrangeTwig Marketing app helps you set up Daily Deals for up to 30 days in a matter of seconds. Not just that, OrangeTwig also creates a Marketing Plan to auto-promote your Daily Deal on Facebook, Twitter, Instagram, Pinterest & Tumblr.
All you have to do is connect your store* to OrangeTwig, choose the products you want to put on sale and the discount amount.
Check out our step-by-step guide on setting up a Daily Deal on OrangeTwig.
Have you set up a Daily Deal yet? We’d love to hear your thoughts on how it worked out for your store.
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*OrangeTwig currently supports stores on Etsy, Shopify, WooCommerce and Ecwid.
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