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Social media ninja or not, nobody wants to wake up at 2am just so they can send out a Facebook post. A good social media scheduling app can help you save quite a bit of time.
Scheduling Facebook posts in advance helps you plan out campaigns, effectively distribute your content and generally engage better with your followers.
Here’s how you can schedule posts to Facebook with OrangeTwig. But before we get to that….
You probably already know this but I’ll mention it again just in case. Facebook has an inbuilt scheduler tool that is perfectly adequate for many businesses out there. If all you intend to do is to schedule occasional posts with mostly text content. This should have you covered.
If on the other hand you post regularly and include visual content then you should consider using a content scheduling tool.
The thing is, most of these tools aren’t really meant for eCommerce stores. Promoting an online store on social media is not quite the same thing as promoting something else, say a blog.
You are likely to be sharing a lot of product posts.
Did merchandising just start running a last minute Christmas and New Year sale?
Guess who has to come up with a social media campaign for each one? YOU AGAIN! This means you have to work on separate creatives for each one and then work on the promotions.
This is where OrangeTwig can help.
OrangeTwig connects directly to your Shopify or Etsy store. Any time you want to promote your products or a sale you simply start a campaign and OrangeTwig will take care of the scheduling and posting for you.
The best part is that OrangeTwig has an inbuilt creative suite which means you can create, design and schedule your social media posts all in one place.
It’s important to keep things interesting with your Facebook posts. Share the same set of product images over and over again and your followers are likely to get into the habit of simply ignoring your posts.
Problem is, maintaining variety is easier said than done. Luckily we have you covered with the Auto-Pilot feature.
Start one of these campaigns and OrangeTwig will pick products from your store, fit them into attractive layouts and promote them on Facebook and on other social media channels.
All you have to do is decide when and how often you want to post. Here’s how you can set up an Auto-Pilot campaign on OrangeTwig
Discounts sell, but above that, they also serve as a great way to get people into your store.
With OrangeTwig you can put one product from your store on sale everyday. The best part is that once you’ve set this up, OrangeTwig will then auto-schedule the relevant posts to your Facebook account. Simply review and approve the marketing plan and you are good to go.Here’s how you can set up a daily deal on OrangeTwig.
Selling on Facebook is not just about posting product pictures or promotions. It’s also about keeping your followers engaged and interested.
Sharing non product content is a great way to do that. It’s best to stick to the 80:20 rule, that is 80% general interest content and 20% product content.
The point is, CAT GIFS WORK PEOPLE!
Well sometimes. :)
OrangeTwig has you covered on both counts. Use the Q-rator tool to share engaging non product content and something like the Daily Deal or the Auto-Pilot to promote products.
Here’s how you can use Q-rator to schedule posts to Facebook.
Guess what? That’s not all OrangeTwig can do for you. You can use OrangeTwig to schedule quotes, sale promotions, coupons and more to Facebook. Check it out for yourself, click here for a FREE 7 day trial.