Seller Success Rule Book: Customers, Hashtags & SEO
Let’s be honest. Social media is tricky. No matter how long you’ve been in the online business, you know that there is no foolproof way of conquering it all.
Everyone has advice to dole out. But, really, what’s worth listening to?
When it comes to small businesses, a personal touch is important.
Customer relationships have to be built and nurtured so that buyers not only keep coming back to your store, but also spread the word about it. Word-of-mouth is a bigger marketing source than you can imagine.
- Talk to your customers, get to know them better. How? Send them thank you notes/emails for choosing your stuff. Put in a little handmade gift when you send them the product. Gratefulness wins over people.
- Take social media seriously. Aside from promoting your products, it’s a great way to foster a relationship with your clients. Leave comments on their pictures and updates.
- Respond to customer reviews. When customers leave reviews behind, it means they have been thinking about your product. Show them that you care about what they are thinking. Building a rapport is important. Loyal customers make brands.
- Get their basic details so that you can send them a birthday card or mail on the specific day.
- Start a newsletter to send out once a month. This way you can update them about the latest products in your shop and gently remind them of your shop.
- Reward returning customers by allowing them discounts and offers or even free gifts.
- Leave them a very short questionnaire or poll (polls are quicker, people like things that don’t take up much of their time) to fill as they checkout of your shop (do this only for first time buyers). This is a good way to get feedback on the buyer’s overall experience.
Hashtags are your best friend.
Instagram, Twitter or Facebook, there’s no easier way to be found on social media than via hashtags.
Hashtags lead buyers to sellers.
Hashtags turn casual browsers to customers.
The important thing here is to find the most relevant hashtags for your post.
What are relevant hashtags?
- That which describe your product in one word.
- That which will get the right customer to you.
Suppose you are selling a green yoga mat. Here #yoga and #yogamat will be useful in summing up your item.
Relevance depends largely on the number of times this hashtag has been actively used. There’s no point using a hashtag that has been used only 120 times. Knowing the amount of users Instagram has, you can assume that not very many look up the lesser tags. It’s always a good idea to go with one that has been actively used at least 50,000 times.
However, if you are looking to target a specific customer, it would be more beneficial to hashtag #greenyogamat or #rubberyogamat or #juteyogamat. The rare hashtags should ideally be used alongside the popular ones.
Finding the relevant hashtags is not an easy task. Googling hashtags is a long and tedious process. There are a few hashtag research services available to make this a smoother and quicker process.
If you’re on the OrangeTwig app, you can make great use of the hashtag research tool which is a part of OrangeTwig’s Instagram Toolkit.
Get seen through SEO.
If you’ve hung around the online businessverse for a significant amount of time, you would know that you can’t get anywhere without SEO. If you don’t show up on search engine results automatically, people won’t know about you, which means there won’t be traffic to your shop.
It’s extremely difficult to drive up sales if you can’t drive up traffic.
You may have exactly what a buyer wants, but how will you get your products to the buyer if the buyer can’t get to you?
This is where keywords come in. Your keywords have to specifically describe the content you’re trying to sell. At the same time, they can’t be so obscure that your buyer will not even search for a product with such a description.
You have to be clever with SEO.
As a helpalong, you can read this comprehensive guide on Etsy SEO: How to get found in Etsy search.
Doesn’t seem too hard, now, does it?
To ensure that your online business stands out from the hundreds that are already out there, you have to keep working on it. Bring in more products. Bring in better products. Reinvent your shop. Send out messages to buyers. Get new customers. Bring back old customers. KEEP. AT. IT.
To sign off from Alexandra,
It is a constant process; you can’t just build your Etsy store, leave it, and expect to get sales.
That’s not just for Etsy stores. It’s golden advice for any kind of entrepreneurship you partake.