Dynamic Product Ad (DPA) for Cart abandoners (ATC) / Browse abandoners (VC).
Remind your ‘warmest’ audiences to buy. Show them products they’ve already engaged with.
Use Branded Catalogs to create a full-shop catalog that stands out. Add your store’s logo for brand recall, background colors to add interest, etc.
Run a DPA campaign with a full-shop carousel with lifestyle images. The idea is to train (attach performance data) this catalog so it can also be used for prospecting in a DABA campaign.
Reminder: Catalogs used in DABA campaigns need to have performance data (in addition to the pixel having performance data) for them to optimize).
On your Socioh dashboard, go to the “Create Ad” tab → "Retargeting Campaigns" -> “Core Retargeting Funnel” and create the “Sales Recovery Campaign” (the first campaign).
TIP: We suggest you set up your preferred full-shop catalog beforehand.
Second Dynamic Product Ad (DPA) for Cart abandoners (ATC) / Browse abandoners (VC) with higher intent.
Avoid creative fatigue, reach buyers at higher frequency.
For medium to larger stores, we recommend running a second retargeting campaign. Split your budget (between the Sales Recovery Campaign and this one).
Run a second full store catalog but with a different design from the one used in the first campaign. Choose between a carousel of lifestyle images or a second Branded Catalog either with your store logo, a different background, rotating value props, etc.
On your Socioh dashboard, go to the “Create Ad” tab → "Retargeting Campaigns" → “Core Retargeting Funnel” and create the “Advanced Recovery Campaign”.
DPA or Conversion Ad for Cart abandoners (ATC) / Browse abandoners (VC)/ Website Bouncers (PV)
Avoid creative fatigue, expand the funnel to include bouncers.
Stores with lower traffic can run a second ad (DPA or Conversion depending on choice of creatives) to expand their funnel to include website bouncers and diversify their creatives.
Run a second DPA with a carousel showcasing your full store with lifestyle photos or rotating value props, or a Conversion ad with a carousel of your best selling products or category. If you set up a conversion ad, you can also add your top video and/or single images ads in place of/in addition to the catalogs.
On your Socioh dashboard, go to the “Create Ad” tab → "Retargeting Campaigns" -> “Core Retargeting Funnel” and create the “Product Discovery Campaign” or the “Top Creative Campaign” depending on your traffic and choice of creative/s.
Based on the store and the products, margins and branding, here are some additional ideas for retargeting ads at the bottom of the funnel:
DPA for recent Cart Abandoners/Browse Abandoners.
Highlight offers such as clearance sales, limited time deals, seasonal offers, etc. to recent engagers.
This campaign could be run instead of Campaign 1 or Campaign 2 to highlight the offer to the BOF audience, or restrict it to a specific segment like only 7/15-day browse abandoners (VC 7/15).
Using Socioh, you can highlight discounts far better than what is supported via plain DPAs. Here are some examples:
On your Socioh dashboard, go to the “Create Ad” tab → “Retargeting Campaigns” → “Core Retargeting Funnel” and create the “Sales Recovery Campaign”. For custom audiences, go to “Create Dynamic Ad” on top of the “Create Ad” page and then click on create new ad and add/select your custom audience and creative.
Conversion ad for website bouncers (PV)
Recapture the interest of early bouncers by showcasing your most popular products.
Branded catalog of the most popular products or best selling categories. Besides best selling products, you can also highlight any seasonal collection or new launches too.
Note: This is a must have campaign for all stores doing above $10K/month in revenue.
TIP: Use a manual carousel where each card represents a category in the store if you have a lot of brands/product lines.
On your Socioh dashboard, go to the “Create Ad” tab → “Create Dynamic Ad” then click on create new ad and add/select your custom audience and creative.
DPA with category catalogs to retarget users with similar products from one vertical
Convert audiences that have viewed products from a specific category. Especially useful if different categories have different buyer personas.
Category carousel of the collection in question, using rotating value props or product features (eg. lightweight, portable, organic, etc.).