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Advanced Recovery Campaign: second retargeting campaign for users with higher intent

Index

  1. Section 1
  2. Section 2
  3. Section 3
  4. Section 4
  5. Section 5


Avoid creative fatigue with a second retargeting campaign for repeat engagers. Suitable for stores with high traffic.

What?

Dynamic Product Ad for engagers with higher intent. Display a second full store catalog using lifestyle images or a visually stunning template. 

Who?

Users with repeated intent from your ‘hottest’ audience i.e. shoppers who have viewed your products recently.


Based on your store traffic, Socioh will automatically recommend the most effective combination of the following ad sets:


Cart Abandoners - Shoppers who have added to cart more than once (but not purchased) in the past 3, 7, 15, or 30 days.

Browse Abandoners - Shoppers who have viewed product pages more than once (but not added to cart) in the past 3, 7, 15, or 30 days.

CAMPAIGN 1

Why?

Prevent creative fatigue with a second DPA campaign for repeat engagers.

Provide high-intent website visitors a second ad experience. Use a full-shop catalog that looks different from the Sales Recovery Campaign.

TIP: Use Socioh’s secondary image settings to set up a catalog of your lifestyle images or the background-removal tool to create a visually stunning dynamic ad, or add a call to action to add urgency.


How?

In your Socioh dashboard, go to the Create Ad tab in the left panel

  1. Click on Retargeting Campaigns 
  2. Select Core Retargeting Funnel

Create the Advanced Recovery Campaign (the first campaign)

CAMPAIGN 2
Advanced Recovery Campaign: second retargeting campaign for users with higher intent
Bhuvi Gupta
Senior Product Marketer
With 7 years of experience in digital marketing and content, Bhuvi enjoys parsing insights from marketing and anthropology to help brands find success with their advertising. At Socioh, she helps users get the best value from their campaigns and is now a Facebook Blueprint certified media buying professional. When she’s not onboarding users, she’s usually working on her jewellery line or experimenting with growing edible flowers on her terrace.
With 7 years of experience in digital marketing and content, Bhuvi enjoys parsing insights from marketing and anthropology to help brands find success with their advertising. At Socioh, she helps users get the best value from their campaigns and is now a Facebook Blueprint certified media buying professional. When she’s not onboarding users, she’s usually working on her jewellery line or experimenting with growing edible flowers on her terrace.