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Advanced Recovery Campaign understanding your primary retargeting ad campaign

Second retargeting campaign for users with higher intent

Avoid creative fatigue with a second retargeting campaign. Suitable for stores with high traffic.

What?
Dynamic Product Ad for engagers with higher intent. Display a second full store catalog using lifestyle images or a visually stunning template.
Who?
Users with highest intent from your ‘hottest’ audience i.e. shoppers who have viewed your products recently.
Based on your store traffic, Socioh will automatically recommend the most effective combination of the following ad sets:

Cart Abandoners - Shoppers who have added to cart more than once (but not purchased) in the past 3, 7, 15, or 30 days.
Browse Abandoners - Shoppers who have viewed product pages more than once (but not added to cart) in the past 3, 7, 15, or 30 days.
Why?
Prevent creative fatigue with a second DPA campaign for high-intent engagers.

Provide high intent website visitors a second ad experience. Use a full-shop catalog that looks different from the Sales Recovery Campaign.

TIP: Use Socioh’s secondary image settings to set up a catalog of your lifestyle images or the background-removal tool to create a visually stunning dynamic ad, or add a call to action to add urgency.
How?
In your Socioh dashboard, go to the Create Ad tab in the left panel
  1. Click on Retargeting Campaigns
  2. Select Core Retargeting Funnel
  3. Create the Advanced Recovery Campaign (the first campaign)
TIP: We suggest you set up your second full-shop Branded Catalog beforehand.

Make your creatives work for you

Socioh offers you multiple creative options for your DPA campaign. Recommended Branded Catalog options for the Sales Recovery Campaign include:

Branded Catalog with Logo

Increase brand recall by adding your brand logo to all dynamic ad creatives.

Specify the size and position of your logo and it will be automatically added to all the creatives of your Dynamic Product Ad.

Branded Catalog with Rotating Background

Reduce creative fatigue and improve CTR (Click-Through-Rate) by choosing rotating backgrounds.

Automatically remove your product image background and replace it with on-brand background colors or gradients.

Branded Catalog with Lifestyle Images

Sell emotion and create aspiration by displaying lifestyle photos instead of plain product images.

Upload user-generated content to your catalog, map secondary images from your store or include a different product variant.

Branded Catalog with Logo

Increase brand recall by adding your brand logo to all dynamic ad creatives.

Specify the size and position of your logo and it will be automatically added to all the creatives of your Dynamic Product Ad.

Branded Catalog with Rotating Background

Reduce creative fatigue and improve CTR (Click-Through-Rate) by choosing rotating backgrounds.

Automatically remove your product image background and replace it with on-brand background colors or gradients.

Branded Catalog with Lifestyle Images

Sell emotion and create aspiration by displaying lifestyle photos instead of plain product images.

Upload user-generated content to your catalog, map secondary images from your store or include a different product variant.

Get started today!

No credit card required.