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Sales Recovery Campaign understanding your primary retargeting ad campaign

Understanding your primary retargeting ad campaign

This is the first retargeting campaign that every brand needs to run.

What?
Dynamic Product Ad (DPA) + Full Store Catalog.

So each viewer sees the products they are interested in.
Who?
Your ‘hottest’ audience i.e. shoppers who have viewed your products recently.
Based on your store traffic, Socioh will automatically recommend the most effective combination of the following ad sets:
Cart Abandoners - Shoppers who have added to cart but not purchased in the past 3, 7, 15, or 30 days.
Browse Abandoners
- Shoppers who have viewed product pages but not added to cart in the past 3, 7, 15, or 30 days.
Why?
This is a top-performing campaign.
It targets your most relevant audiences with the most relevant products. We highly recommend that every brand starts with the Sales Recovery Campaign before layering on additional campaigns.

TIP: Reduce creative fatigue and improve CTR (Click-Through-Rate) by creating a Branded Catalog (more on this later).
How?
1) In your Socioh dashboard, go to the Create Ad tab in the left panel.
2) Click on Retargeting Campaigns 
3) Select Core Retargeting Funnel
4) Create the Sales Recovery Campaign (the first campaign)

TIP: We suggest you set up your preferred full-shop Branded Catalog beforehand.

Make your creatives work for you

Socioh offers you multiple creative options for your DPA campaign. Recommended Branded Catalog options for the Sales Recovery Campaign include:

Branded Catalog with Logo

Increase brand recall by adding your brand logo to all dynamic ad creatives.

Specify the size and position of your logo and it will be automatically added to all the creatives of your Dynamic Product Ad.

Branded Catalog with Rotating Background

Reduce creative fatigue and improve CTR (Click-Through-Rate) by choosing rotating backgrounds.

Automatically remove your product image background and replace it with on-brand background colors or gradients.

Branded Catalog with Lifestyle Images

Sell emotion and create aspiration by displaying lifestyle photos instead of plain product images.

Upload user-generated content to your catalog, map secondary images from your store or include a different product variant.

Branded Catalog with Logo

Increase brand recall by adding your brand logo to all dynamic ad creatives.

Specify the size and position of your logo and it will be automatically added to all the creatives of your Dynamic Product Ad.

Branded Catalog with Rotating Background

Reduce creative fatigue and improve CTR (Click-Through-Rate) by choosing rotating backgrounds.

Automatically remove your product image background and replace it with on-brand background colors or gradients.

Branded Catalog with Lifestyle Images

Sell emotion and create aspiration by displaying lifestyle photos instead of plain product images.

Upload user-generated content to your catalog, map secondary images from your store or include a different product variant.

Get started today!

No credit card required.