Senior Product Marketer
How can you know which creative(s) perform better for your audience?
With Socioh, you can set up an A/B test between 2 Branded Catalog designs.
For the duration of the test, your existing catalog design will be replaced by your ‘test’ design.
At the end of this period, the performance of the ‘test’ design will be compared to the performance of the original design for the same duration prior to the test.
Let's say your ‘test’ design runs for 5 days from 10th to 15th March.
On 15th March, the performance of this design will be compared with the performance of the original design from 5th to 10th March and you can see the results for yourself.
Will the A/B test affect my campaign optimization?
No! That’s the best part. Change designs as often as you like with Smart Switch and never lose campaign optimizations.
Why can’t I run both designs simultaneously?
Unfortunately, this is a Facebook limitation. It is not possible for one ad set to have 2 separate catalogs for DPAs (Dynamic Product Ads)