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How many catalogs do I need for my store?

There’s no fixed number of the catalogs you need to create with Socioh.

We recommend you start with a full-shop catalog, which is great for a bottom-of-the-funnel retargeting Dynamic Product Ad (DPA). This is also a good catalog for prospecting ads.

TIP: Add your brand logo to your full-shop catalog for brand recall.

Next, a 'Bestsellers' or 'Bestselling Category' catalog can be used for prospecting, whereas a ‘Sale’ catalog is great for promoting discounted inventory to bargain hunters, and a ‘New Arrivals’ catalog can be used to target your past purchasers or attract seasonal shoppers.

If your monthly traffic is at least 50,000 users, and different categories of products in your store appeal to different brand personas, you may want to create additional catalogs per category or collection.

With Socioh, a customized branded catalog to target each segment of your audience is only a few clicks away!