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What are Dynamic Product Ads (DPAs) and why do I need a catalog to create one?

Dynamic Product Ads or DPAs are the best-performing types of ads on Facebook. 

They are ads that target viewers with the same products they have previously viewed on your site. Since your potential buyer has already shown interest in these products, DPAs tend to have the highest conversion rates. We recommend using DPAs to target product page bouncers and recover cart abandoners.

What are dynamic product ads on Facebook?

Why do I need a catalog for a DPA?

A Product Feed or a Catalog is a list of your store’s products with information like product photo, price, name, availability, etc. This is how Facebook gets access to all the information it needs to populate your dynamic ad.

What is a product feed? How is it used for DPAs?

You can create a catalog on Facebook or through Socioh.

Learn more about Socioh's Branded Catalogs here.