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Branded Catalogs

Redefining Dynamic Product Ads

Redefining Dynamic
Product Ads

Speak to your customer

Create highly targeted ad experiences and encourage conversion by showing the most relevant message to each customer segment.

With Branded Catalogs*, you are limited only by your imagination…

*Branded Catalogs are a unique, proprietary technology created by Socioh.

The latest and the greatest

Create highly targeted ad experiences and encourage conversion by showing the most relevant message to each customer segment.

Best sellers

Create a catalog of your best-selling products or category. These can be hand selected or automatically filtered by sales volume.

Why?

Create a catalog of your best-selling products or category. These can be hand selected or automatically filtered by sales volume.

Who?

New audiences (cold/prospecting), website bouncers, social media engagers

The latest and the greatest

Create highly targeted ad experiences and encourage conversion by showing the most relevant message to each customer segment.

Best sellers

Create a catalog of your best-selling products or category. These can be hand selected or automatically filtered by sales volume.

Why?

Create a catalog of your best-selling products or category. These can be hand selected or automatically filtered by sales volume.

Who?

New audiences (cold/prospecting), website bouncers, social media engagers

The latest and the greatest

Create highly targeted ad experiences and encourage conversion by showing the most relevant message to each customer segment.

Sales and Discounts

Highlight your sales, discounts, and promotions directly on your product feed images.

Dynamic discounts

Automatically show each product’s percentage or amount discount on that product’s image.

Why?

When any product in your store is discounted.

Who?

All audiences.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Strike-through price

Display the crossed-out original price along with the highlighted sale price on each product image.

Why?

When any product in your store is discounted.

Who?

All audiences.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Coupon codes

Ads with coupon codes are 8x more likely to convert. Share exclusive discounts with targeted customers.

Why?

Incentivize hesitant shoppers to complete their purchase or reward loyal customers.

Who?

Cart abandoners, first time purchasers, loyal customers.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Promotions and special offers

BOGO, free shipping, free gift with purchase, free returns, sale banner, flat price - map your offer onto your dynamic ads.

Why?

Whenever you are running any special offer or promotion.

Who?

For seasonal products or to freshen up creatives.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Fear of missing out (FOMO)

Cash in on the fear of missing out. Encourage instant conversion by creating urgency and scarcity in your dynamic ads.

Urgency (limited time)

Advertise with a daily countdown till the end of your sale or promotion.

Why?

Deadlines encourage immediate action.

Who?

Daily deals, last few days of any sale or promotion.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Scarcity (limited stock)

Dynamically show the number of items left in stock for products with limited inventory.

Why?

Scarcity is scientifically proven to encourage impulse purchases.

Who?

Popular products, end of season

Update your designs

Schedule automatic updates to your Branded Catalog through Smart Switch.

Learn more

Product recommendation

Attract new audiences and retarget past purchasers with your most popular products, newest arrivals, or seasonal products.

Best sellers

Create a catalog of your best-selling products or category. These can be hand selected or automatically filtered by sales volume.

Why?

Create a catalog of your best-selling products or category. These can be hand selected or automatically filtered by sales volume.

Who?

New audiences (cold/prospecting), website bouncers, social media engagers

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

New arrivals

Pique interest by showcasing your newest products in your Branded Catalog.

Why?

Attract interest by highlighting the news trends and latest designs.

Who?

Past purchasers, browse abandoners, social media engagers, new audiences (cold/prospecting)

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Retail holidays and events

Christmas, Valentine’s day, 4th of July, graduation - update your catalog for each Holiday or event. Add discounts details or showcase gift ideas.

Why?

Capitalize on the additional demand and traffic during these retail Holidays.

Who?

All audiences. (tip: use Socioh’s full funnel campaign recommendations)

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Seasonal products

Showcase seasonal products in corresponding designs. Use a ‘summer special’ catalog for swimsuits or a snowflake design for winter wear.

Why?

Improve click-through-rates by keeping your ads fresh and relevant.

Who?

For seasonal products or to freshen up creatives.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Design

Automatically resize images, and use Socioh’s full graphical editor for complete design control over your DPAs.

Proper image fitting

Perfectly fit product images of irregular sizes using Socioh’s 7 size variations (it’s automated!).

Why?

Poorly fitted images leave a poor impression of the company.

Who?

Brands with inconsistently sized product images.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Lifestyle / custom images

Influencer or user-generated lifestyle images generate more trust than simple product images.

Why?

Build trust and show customers how your product fits into their lifestyle.

Who?

Brands with good UGC (user-generated content) and lifestyle imagery.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Background removal and gradients

Plain product images convert best on your website. But your ads need more personality.

Why?

Stand out in a sea of plain ads by automatically adding eye-catching backgrounds to your product images.

Who?

Brands with product images against plain backgrounds.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Frames

A simple frame draws the viewer’s eye without distracting away from your product.

Why?

Use one of Socioh’s premade frames or upload any frame to automatically add it to your DPAs.

Who?

For seasonal products or to freshen up creatives.

Add visibility conditions

Only display discounts above a specified value, or show promotions only on specific products.

Learn more

Sell the emotion, not the product

95% of purchase decisions are based on emotion. Tell the story behind your product with lifestyle images.

Upload user-generated content to your catalog, map secondary images from your store, or include a different product variant.

Make better ads
Discount
Inventory
Price
Name

Discover intelligent automation

Highlight scarcity and urgency in your dynamic ads.

Automatically map individual discounts, inventory, price, title or more onto each product in your dynamic ads.

Make better ads
Discount
Inventory
Price
Name

Communicating our brand story is foremost for us, but there was no way we could do that through Facebook dynamic ads. We couldn’t tell our story…Socioh has made these design challenges seem effortlessly achievable.

Raghav Somani

Founder, Headphone Zone

SEE CASE STUDY

Don’t lose your learnings

Automatically change your catalog design for a sale or holiday promotion, or to test different ad creatives. Manage ads at scale while retaining campaign optimizations.

Explore Socioh’s revolutionary Smart Switch feature.

Make better ads

Get started today!

No credit card required.