What is a DABA campaign? Do I need one?
A DABA (or Dynamic Ad, Broad Audience) campaign is a great prospecting campaign to run at the top…
Campaign basics
5 posts
What are prospecting ads?
While a retargeting campaign is great to bring back website visitors, you’ll need prospecting campaigns to bring in…
What are retargeting ads?
If you have not set up a retargeting ad to bring back your website visitors, you are leaving…
What is the difference between a DPA and a Conversion Ad?
A conversion ad is especially well suited for eCommerce. It is designed to target potential buyers, and not just…
What are ad sets?
There are three levels to Facebook’s campaign structure: campaign, ad set, and ad. Each campaign can have one…