Black Friday Advertising: Your 5-Phase Blueprint
Kurt Elster – One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle. With one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. You can learn more and subscribe to Kurt’s free newsletter at https://kurtelster.com/
Karan Jassar – Karan Jassar is the CEO and Founder of Socioh, a social media marketing service for Shopify stores looking to optimize Facebook & Instagram ads and retargeting. Karan has a graduate degree in Computer Science with a specialization in AI from the University of Southern California. With over 17 years of experience in technology now, he worked as Senior Manager at Yahoo Inc for 6 years before founding Socioh.
While at Yahoo, he was a part of their display ads team and later moved to building their new search marketing system (think Adwords but for Yahoo/Bing search). That gave him in-depth technical knowledge of advertising and insight into ads optimization. He now channels that knowledge into helping online store owners find success in their advertising efforts.
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