7 Unique 4th of July Ads To Inspire Your Creative Team

It’s the 4th of July weekend, and you’re at a barbeque cookout in your friend’s backyard. The children are running around and the parents are passing out cold beers. The celebratory atmosphere is heightened by the distant crackle of fireworks.

4th of July signifies a day of pride and honor for Americans, and brands view this red-letter day as a golden opportunity to get innovative with their ads, promotions, and sales. 

Let’s take a look at some of these ads, shall we?

1. Coca Cola

Coca-Cola positions itself as the cure for headaches, especially when you’re exposed to one firecracker too many.

It’s the 4th of July weekend, and your best companion to cool off with is a can of Coke!

2. Pabst Blue Ribbon

By including images of common 4th of July meals paired with a bottle (or two) of beer, Pabst Blue Ribbon showcases the beer’s versatility while highlighting good ol’ American pride with the usage of reds, whites, and blues in the design.

Don’t miss the clever cross-promotion with the brands Treet and Ritz, making brand partnerships look cool way before the era of social media.

3. Budweiser

During the COVID pandemic, Budweiser wanted Americans to know that getting a vaccine is as easy as grabbing a cold beer — both readily available and just around the corner!

4. Ancestry.com

With a nod to the Declaration of Independence and the Founding Fathers, Ancestry.com injects a playful spirit into its ad. The clever copy and theatrical image of people eagerly waiting to uncover their lineage make it uniquely entertaining.

5. McDonald’s

America’s Bicentennial witnessed McDonald’s design a series of signs for the 4th of July festivities — with one of them advertising their ‘patriotic’ strawberry, vanilla, and blueberry shakes!

6. IHOP

IHOP promises a taste of  American freedom with some delicious pancakes topped with strawberries, whipped cream, and blueberries - a patriotic tribute to the red, white, and blue of the American flag. 

7. STK Steakhouse

Nothing screams American as much as a plate of steak with mashed potatoes and veggies.

Apart from the evident use of reds, whites, and blues, the ad also announces a special 4th of July discounted price for all STK customers — a not-so-subtle nod to the year it all began. 

There are so many more fantastic 4th of July ads around, so if you find a cool ad, send it our way at getsocioh on Twitter. You can also subscribe to our newsletter to get weekly updates on the latest trends in advertising. 

Wishing you the happiest and most profitable 4th of July weekend!

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