There’s a reason why brands such as Revolve, Honeylove, Hanna Andersson, Portland Leather Goods, Swim Outlet, Cuyana, Huckberry, and Melin have upgraded from Marpipe to Socioh, despite massive retention incentives offered by Marpipe.
Let’s see why the most successful brands consistently choose Socioh over Marpipe.
White-glove Design Service
Socioh works with your brand and growth teams to create on-brand designs that perform.
Once you decide to onboard with Socioh, you’ll have a call with our Chief Creative Officer to align on brand guidelines and messaging.
Within 3-5 days, you’ll receive a Figma file with multiple design options. We’re happy to incorporate unlimited feedback until your creative team is fully satisfied with the output.
Marpipe offers some design support for Enterprise Plans, but the most selective brands choose Socioh’s designs every time.
See examples of Socioh’s designs.
Manually Checked Catalog Ads
Once you’ve approved the designs, Socioh’s production team will produce your catalog.
While we utilize AI and automation for this, our team then conducts a thorough manual quality check of every single product in your feed to ensure that your products are always displayed in the best possible light. And yes, we can support enterprise-level SKU counts and have multiple clients with over 750k products.
Marpipe only uses automation for catalog production, which often results in poor image choice and fitting.
Highest Quality PLVs (product-level videos)
Socioh delivers high-definition videos at 30 frames per second, while Marpipe provides 4 FPS GIFs.
Another distinguishing factor is that Socioh offers PLVs at both the product and variant level. This means that, with Socioh, brands can showcase different angles or color variations of their product in the same video.
Socioh is also testing an alpha version of generative AI that can produce video from still photography:
Contract-free Pricing
Socioh offers month-to-month pricing that includes all our features. There are no forced annual contracts or surprise add-ons. If you don’t see value, we encourage you to cancel.
Marpipe has compulsory contracts that you can’t get out of. Some of the brands that have upgraded to Socioh from Marpipe are still paying Marpipe due to contractual obligations, even though they use Socioh. We don’t think that’s fair.
| SOCIOH | MARPIPE | |
| Design | White-glove service, elevated premium designs | DIY templates with limited designs for Enterprise clients |
| Production | Manual quality checks of every product | Automated fitting only |
| Videos (PLVs) | Movie-quality videos at 30 FPS | GIFs at 4 FPS |
| Pricing | Monthly billing, no contracts, cancel any time | Forced contracts |
Bottom line
Socioh handles everything — from creative concepts and approvals to final feed delivery directly into Meta and other social platforms. Built for scale, Socioh supports brands like Rackroom with over 1 million SKUs. The undisputed best choice if you’re looking for an extension of your team without the overhead.
Marpipe offers limited support, DIY templates, and contracts that you can’t get out of.
