BFCM (Black Friday, Cyber Monday) is by far the biggest sale event of the year for most retailers, with U.S. online spending reaching $241.4 billion during Cyber Week 2024.
With DPAs receiving the highest budget allocation on Meta this year, not leveraging this ad format during Black Friday would be a massive missed opportunity.
While you can use Facebook’s overlay frames to promote your BFCM offer, these are fairly basic with limited customization options.
Using a third-party DPA enrichment app like Socioh, however, lets you create custom, on-brand designs that showcase your BFCM offers and promotions while retaining complete creative control.
Socioh offers white-glove design services for your Dynamic Product Ads. We work with your brand and growth teams to create pixel-perfect, high-impact DPAs that convert.
Here are some examples of how Socioh has incorporated sale messaging into DPAs for our clients.
1. Rackroom
A leading footwear retailer, Rackroom operates over 500 stores across 36 states. They regularly need to reflect in-store promotions on their DPAs. Here are some examples of how Socioh has incorporated discounts, promotions, coupon codes, BOGO (Buy One, Get One) offers, and Buy Now, Pay Later (BNPL) into Rackroom’s dynamic product ads.
a) Coupon code and ‘Free Shipping’ offer
b) BOGO offer + Free shipping
c) Promo–Get $10 off on orders above $89
d) Promo–Under $20/$30/$40
e) BNPL (Buy Now, Pay Later) + strike-through price.
2. Revolve
Premium lifestyle brand Revolve features popular and high-end brands like Alexander Wang, Cult Gaia, Citizens of Humanity, Lapointe, and more. As a multi-retailer company, Revolve, like Rackroom, also needs to show brand-specific logos for each product. This 2-image design was created specifically for Revolve’s shoe collection and automatically maps the strike-through price for any discounted products.
a) Strike-through price
3. Skims
Skims, an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede, emphasizes body positivity and inclusivity. Created for their ‘end of season’ sale, this design maps the strike-through price of each product and highlights FOMO with the added ‘limited time’ badge.
a) Strike-through price with FOMO badge
4. BrüMate
Drinkware brand BrüMate used multiple designs with a different code or discount for each day of BFCM. The added mountainous backgrounds highlight the ‘ready-to-go’ nature of their products.
a) Black Friday strike-through price
2. Cyber Weekend design with different coupon codes for every day
5. STAUD
Offering chic essentials and stand-alone pieces created in downtown LA, Staud is the go-to for the contemporary woman. The designs below feature a coupon code for their Holiday sale and an ‘Up to 75% off’ badge for their annual Sample Sale.
a) Up to 75% Off
a) 25% off with coupon code
Learn how Socioh can help elevate your DPA creatives this BFCM. Book a call with our founder now.
6. Specialized
Leading bike manufacturer Specialized didn’t run DPAs as their brand team was dissatisfied with the ecom images traditionally shown in catalog ads. With Socioh, however, the brand has full control over its DPA creative, and this is now the top top-performing ad unit. The design below uses a dark background to stand out in the overcrowded feed and includes each product’s color swatches and discounted price.
a) Strike-through price
7. Ted Baker
British clothing brand Ted Baker uses an interesting 2-image design, with the second image providing depth and visual interest to the ad. The dark background also helps highlight the discounted price.
a) Strike-through price
8. Unbound Merino
Known for its stylish, durable, and comfortable wool clothing, Unbound Merino is undoubtedly a leader in travel wear. The design below highlights the discount in eye-catching orange, while the ‘today’ and ‘for a limited time’ messaging encourages immediate conversion.
a) Dollar amount saved + urgency
9. Portland Leather
Boasting premium full-grain leather, it was important for Portland Leather to showcase the high quality of its products. This creative not only shows a close-up of the leather swatch for each bag, but also highlights the discounted price.
a) Strike-through price
10. GREATS
A direct-to-consumer (DTC) footwear brand, GREATS offers premium, classic-style sneakers and footwear at accessible prices. The brand emphasizes Italian craftsmanship, high-quality materials, and a focus on timeless designs, with manufacturing centered in Italy and Portugal.
a) 15% off your first purchase (with background color)
b) 15% off your first purchase (with lifestyle images)
Want to see if Socioh can help elevate your DPA creatives this BFCM? Book a call with our founder now.
11. Swim Outlet
Founded in 2000, SwimOutlet.com is the premier online destination for aquatics apparel and the web’s most popular swim shop.
a) Strike-through price
12. Evereden
With a commitment to non-toxic, science-backed self-care for young skin and hair, Evereden is a prominent skincare brand for babies, children, and teens.
a) Strike-through price
13. Miansai
Founded in 2018, Miansai initially focused on designing minimal jewelry for everyday men. The brand has since expanded to offer modern jewelry and accessories for both men and women.
a) 25% off with coupon code
14. Sneaker Politics
A clothing & sneaker boutique, Sneaker Politics has a cult following of patrons including athletes, musicians, collectors, and other high-profile names. They are a multi-retailer offering regular sneakers as well as limited-edition, rare, and collectible kicks.
a) Strike-through price with discount sticker
15. Rylee & Cru
a) 40% off with best sellers
Premium children’s apparel brand founded by illustrator Kelli Murray and inspired by her own little ones. Rylee + Cru merges art and imagination, offering unique clothing for the modern child and mom. They now carry 4 brands: Rylee & Cru, Nora Lee, Play X, and Quincy Mae.
How can Socioh can help elevate your DPA creatives this BFCM? Book a call with our founder now and find out!
16. Coyuchi
Since 1991, Coyuchi has been setting the standard for organic bedding and bath products. The company was the first bedding brand in North America to use a 100% plant-based finishing process with zero toxic chemicals.
a) 25% off sitewide
17. Ralph Christian
Watch brand Ralph Christian provides high-quality timepieces without the steep luxury price tag. Passionate about precision, quality, and craftsmanship, the brand delivers bold, statement-making designs at affordable prices.
a) Up to 20% off sitewide
18. Robert Barakett
A luxury sportswear brand that focuses on high-quality fabrics, subtle detailing, and timeless design. Distinguished from mass-market clothing by its emphasis on comfort, durability, and sophisticated appeal.
a) Strike-through price
19. Nation LA
Contemporary women’s apparel brand based in Los Angeles, California, Nation LA focuses on creating “elevated essentials”, prioritizing mindful design and ethical production.
a) Up to 30% off sitewide
20. L’ANZA
Professional haircare company L’ANZA is known for its Keratin Bond System and Flower Shield Complex, offering a range of sulfate-free, gluten-free, and cruelty-free products for both salon professionals and direct-to-consumer sales.
a) Tiered offer
b) Strike-through price
Learn how Socioh can help elevate your catalog ad creatives this BFCM. Book a call with our founder now.
21. Flux footwear
Flux Footwear specializes in adaptive footwear for athletic and lifestyle wear. The brand’s philosophy is “minimal footwear for maximum performance, across every domain of life.”
a) 20% off on first purchase
22. Feetures
Known for its socks, this family-owned performance apparel company incorporates technologies like targeted compression and iWick fibers to improve comfort, support, and performance for runners, hikers, and everyday living.
a) Strike-through price
23. Meridian Grooming
This personal care brand offers gender-neutral grooming tools and products, including waterproof trimmers, travel bags, and skincare items like exfoliating scrubs. The company emphasizes inclusivity and provides high-quality, irritation-free grooming solutions for everyone.
a) Strike-through price + BNPL (Buy Now, Pay Later)
b) Strike-through price
24. Pressed Juicery
Pressed Juicery is a leading cold-pressed juice and healthy snacks brand dedicated to making plant-based living convenient and delicious. The company’s juices use only fruits, vegetables, and natural ingredients.
a) 10% off with coupon code
25. Spongellé
Spongellé is a family-owned brand that has delivered elevated, all-in-one beauty treatments since 2013. Their Body Wash Infused Buffers® for kids and adults feature a proprietary delivery system, high-quality ingredients, and custom-blended fragrances.
a) Strike-through price
26. The Solist
The Solist offers insider access to luxury timepieces sourced directly from leading brands and retailers—unworn, always authentic, and available at unmatched prices.
a) Strike-through price + BNPL (Buy Now, Pay Later)
Boost ROAS of your DPAs with Socioh
Want to learn how Socioh can help your ads achieve higher ROAS this BFCM? Book a call with our founder now.
