Do you often have customers demanding you return their money or canceling orders because they forgot to apply a discount code?
And what’s possibly worse is that you could be leaving money on the table — a lot more of your cart abandoners would complete their purchase if only they could see the discounted prices on the checkout page.
All advertisers we know have run into this issue.
But there’s a way you can avoid this altogether.
By auto-applying coupon codes when a shopper clicks on your ads, you can make sure your shoppers see the discounted prices on their checkout page.
And the best part is that on Socioh, you can do this for your catalog ads — in just one click!
Steps to auto-apply coupon codes in your catalog ads using Socioh
When you create a catalog in Socioh, and after you choose your template, go to the left panel and choose the “Apply Discount” feature:
Here, you can type in your Discount Code or choose from the drop-down menu.
And that’s it!
Now shoppers who click on your ad will automatically have the discount applied on their checkout page.
If you don’t know how to do this for static ads or video, check out the additional notes in the well below at the bottom of this blog post.
Highlighting coupon codes in your dynamic ads — with examples
So, you’ve got a great offer and have also applied your discount code to your catalog ad.
But how can you make sure your shoppers can see what a great deal they’re getting on your website?
Show your shoppers the discounted price with your coupon discount in your catalog ads.
Here are some examples of how different brands have used Socioh to do this:
In the template above, drinkware brand Brümate added a slashed-price and a coupon code with Extra 20% off messaging to highlight their amazing Black Friday deal.
In this template, Noli Yoga displayed prices before and after the coupon code using Socioh, in addition to featuring the reviews in prominent publications like Forbes, People, and InStyle.
The Hyugalife template above displays a discounted price and the best price available with the application of their code along with a stamp that offers their shoppers the “Lowest Price Guarantee” to appeal to price-sensitive shoppers.
This carousel ad by Orttu displays the coupon code in addition to messaging that indicates discounts of up to $200 off with the code on their apparel.
This ad by vintage apparel brand lessoneseven uses mapped prices and discount messaging (up to 30% off) along with their coupon code to encourage potential customers to shop their boxing day deals.
Want to try it for yourself? Connect your store to Socioh to get started here or schedule a demo with us.
Want more examples of designs you can make with Socioh? Check out our comprehensive guide to optimizing your dynamic ad creative.
How to apply auto-apply coupon discounts to static image and video ads
Generate a shareable link to auto-apply your discount code on your checkout page in Shopify.
All you need to do is to prepare the following URL:https://{shop_name}.myshopify.com/discount/{discount_code} — replacing shop_name and discount_code according to your needs.
You can also get this link from the admin panel in Shopify:
Yes, it’s that simple.Now when a shopper clicks on your ad, they don’t have to remember the discount code or look for it when they checkout.
Socioh is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.
