White Facebook Logo
Log in with Facebook
White Facebook Logo
Sign up with Facebook
Modal close button
Cross Mark in Black
STOP! Don’t do it!
Are you making these common mistakes in your DABA ads?
Get your FREE ad health checklist now.
Hurry, even 1 of these mistakes could be costing you 1000s of $$$.
Thank you for your response!
If the file doesn't download in few seconds click the download button!
Download
Oops! Something went wrong while submitting the form.

Meta’s betting on Shops: Everything you need to know about it

Apple's ATT (App Tracking Transparency) has launched with iOS 14.5 and it's changing how Facebook ads work!
Keep up-to-date on any and all new changes. Stay ahead of the curve with Socioh’s pro-tips and tricks.

Sign up to get relevant updates about iOS14 changes and Facebook advertising delivered to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Table of contents
Hide
Show

After pushing Shops for smaller businesses, Meta is now offering big eCommerce stores (some of whom we’re working with) up to US $25,000 to test Shops Ads.

The renewed push will form one of Meta’s focus areas over the next 6 months, as it tests and optimizes this offering in a closed Beta.

But why is Meta so keen on Shops and more importantly, how does this affect your advertising? 

Hear Karan Jassar, Socioh’s CEO and Founder, speak to Andrew Foxwell of Foxwell Digital about this move and what advertisers need to do to prepare for it.

Psst: Andrew works with Facebook on their upcoming initiatives and runs one of the best community of professional ad buyers and agencies online, so anything you get from him is certified gold.

In this 2-part video, they talk about: 

1. Exactly what data Meta has lost with the iOS14 update and their challenges with targeting.

2. How Meta's latest initiative of promoting Facebook Shops and product tagging can help it regain lost data by increasing on-platform buyer interaction.

3. Why your product catalog matters more than ever before for Facebook Ads and how you can get your product feed in top shape. 

Tune in here: 

Part 1: Facebook is betting big on Shops

Part 2: Is your product feed is ready?

What do you think? Will Shops help Meta regain lost ground? Will this impact your advertising? We’d love to hear your thoughts or answer any questions you have.

is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.

Sign up to get relevant updates about iOS14 changes and Facebook advertising delivered to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Brain food for the wiser advertiser

Get the most current, most relevant articles on advertising and eCommerce—delivered straight to your inbox.

Collection of ads

Get the latest ads delivered to your inbox weekly.

Get the latest ads delivered to your inbox weekly.