Last week, Shopify rolled out the 'Shopify Editions Summer ’23', with over 100 product updates, launches, enhancements, and more. 

Amazing? Certainly.

Overwhelming? It doesn’t have to be. 

Here are our top 9 picks from Shopify’s Summer 23 updates for eCommerce merchants using the platform: 

1. Shopify Magic‍

2023 has been all about AI, and Shopify sure wasn’t going to be left behind. With a suite of AI-powered features integrated directly into Shopify’s products and workflows, Shopify Magic combines the latest advancements in AI technology with Shopify's data.
What we love: The tool’s automated customer support, instant chats, and email optimizations help merchants provide a more personalized experience, helping them sell more.
Access: Available for all Shopify merchants.

‍2. Sidekick‍

The best thing about the platform’s AI launch? An eCommerce assistant available 24x7 to help you build your business. You can ask Sidekick anything — this assistant combines advanced AI technology with Shopify's data to offer personalized, contextually relevant support. From simple inquiries to complex tasks like testing credit card numbers, and more.
What we love: Sidekick can also execute tasks for you such as creating discount coupons, adding new products, or even redesigning your online store.
Access: Early access is available for all Shopify merchants.‍

‍3. Shopify Checkout‍

A feature many merchants missed in their last update, Shopify has transformed its checkout into a one-page experience. Now you can reduce friction to boost conversion rates, all without the hassle of integrating another checkout app. Not just that, Checkout Extensibility, available on Shopify Plus, allows you to customize the checkout experience to add upsells, cross-sells, gift-wrapping options, or integrate with loyalty programs.
Plus, a mobile-friendly design that caters to the growing number of shoppers checking out on their mobiles.
What we love: New drag-and-drop checkout page builder.
Access: Available for all Shopify merchants, with Extensibility features restricted to Shopify Plus subscribers. ‍

4. Shopify Credit‍

Want to get the maximum returns on your business spending? Use Shopify’s business card to pay for your ads and other business spends. You get 3% cashback, up to 56 days to pay for purchases, and more (it can be used wherever you use VISA cards and requires no credit checks).
What we love: With your spending in one place, you can also use the card to customize your workflows and keep track of everyday business expenses in the Shopify admin.
Access: All Shopify merchants in the US can apply — approval within minutes.‍

5. Subscriptions App‍

Want your shoppers to be able to subscribe to your products? With the newly-launched, free Subscriptions App, setting up and managing subscriptions is straightforward. Choose your products, set prices and frequency, and customize subscription options directly on product pages.
What we love: Your customers retain the flexibility to pause or skip their orders, update payment methods, shipping details, and more.
Access: Early access is available for all Shopify merchants.‍

6. Shopify Bundles — Full Release‍

Using a different app for bundling? Now you can offer fixed product bundles using the free Shopify Bundles app. Need more control over your bundles? You can still use any Shopify Partner app or use custom APIs for your store.
What we love: The app integrates seamlessly with your store and includes real-time inventory syncing for oversell protection.
Access: Available for all Shopify merchants, custom features are available only for Shopify Plus subscribers.

TIP: Looking for other great apps for your store? We’ve got you covered with our list of 10 Shopify apps that can supercharge your DTC business growth. ‍

7. Shopify Collective‍

This release has us excited. You can now increase your sales volume by curating and adding complementary products from other brands on Shopify to your store. Add products in minutes, and earn a margin on what you sell. Feels a bit like drop-shipping but for celebrities and influencers, doesn’t it? Exciting as it is, we want to find out more before we declare the verdict on this one!
What we love: Sell without the hassle of maintaining inventory or shipping.
Access: Early access is available only for select stores in the US and Canada. ‍

8. Shop Store Updates‍

Shopify has now made it easier to reach and engage with your mobile shoppers. You can now customize your Shop Store with video, image, and slogan headers, or showcase your inventory with customizable collections, categories, and navigation.
What we love: Personalized recommendations based on customers’ browsing and purchase history. Seamless integration with other Shopify features, such as tracking orders, saving favorite products, and using Shop Pay for accelerated checkout.
Access: Available for all Shopify merchants in the US Plan. Some features in early access.

9. Shopify Marketplace Connect‍

Inventory and pricing across different marketplaces causing you sleepless nights? You can now expand your brand’s reach and sales effortlessly by integrating your Shopify product catalog with leading marketplaces such as eBay, Amazon, and more.
What we love: Setting up the app is effortless. Once you select the marketplaces you want to connect to and the products you’d like to sell, the app automatically syncs these products (prices, inventory, etc) to ensure consistency across channels. Plus, you get a whole host of performance metrics from across multiple platforms to optimize your sourcing and marketing efforts.
Access: Available for all Shopify merchants. Some features are available for Shopify Plus subscribers only.
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In addition to these nine great features, the new drop includes flex layouts in Shopify’s Online Store Editor so you can easily customize how your store looks and an enhanced B2B business suite for custom/bulk pricing, password-protected storefronts, and credit-card vaulting for B2B customers, and more. 

Did we miss any features you’re excited about? Write to us here or add your comment below to help the community!

You can check out the full product drop for Shopify’s Editions Summer 23 here.