How to shorten your Facebook url (username)

Does your FB page have a long, unwieldy url full of numbers and characters that you don’t understand?

FB-good url : bad url

This is bad for:
– brand building
– sharing the link with others
– SEO (Search Engine Optimization)
Plus, it looks ugly and non-professional.


How to change your URL:

1. Choose a simple username e.g.

2. Go to

3. From the drop-down menu of all the pages that you are an admin of, choose the one you want to change.

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4. In the box asking you to ‘Choose desired username’, enter your company name. Click ‘Check availability’.

How to shorten your FB URL-3


5. If the username you want is already taken, consider changing is slightly e.g. Add the word ‘onEtsy’ after your company name.

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6. You will get a pop-up window asking you to confirm the name change. Click ‘Confirm’ button. 

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Congrats, you have a new URL!


Important Note:

– You can only change your URL ONCE so be make sure you choose wisely
– You can only change the URL for Facebook pages that you are the admin of


Optional Tips:

– If you want to shorten your url even further, you can use the urls ‘’ or ‘’ instead of ‘’.
e.g. Once I have the url, I can use the url ‘’ or ‘’ for my page.
To make it more clear: =

– Use capitalization in your company name to make it stand out. This will not affect how the url is typed, only how it is displayed. So, if I entered ‘OrangeTwig’ (with capitalization) as my username while editing my url, I can now type in (all small letters) – and this will automatically redirect me to (with capitalization).