Digital Marketing Specialist
Facebook accepts UTMs at the ad level.
To add Socioh’s UTMs, edit the ad that you’d like to edit on Facebook, and find the “URL Parameters” section under “Tracking” when you edit any ad on Facebook's ads manager.
Scroll to the end of the ad editor to find this section.
Updating only the UTMs doesn’t reset the ads learnings.
You can safely do so without losing any learnings or performance data that Facebook may have collected.
Make sure to also include ‘&’ operator.
PS: To add this UTM to all the ads in your Meta ad account, you can switch the “Ads” tab on your FB ads manager -> Select all ads -> Edit to edit ads in bulk -> Add UTM parameters -> Publish.