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Meet the founders

Karan Jassar, founder and CEO of Socioh.

Karan Jassar



Prior to founding Socioh, Karan worked as Senior Manager at Yahoo, building their new search optimization engine. Armed with a specialization in AI from University of Southern California, he has over 17 years of experience in technology, with in depth knowledge of advertising and insight into ad optimization.

Karan is the technical architect of Socioh, and has been working on Internet ads since 2006. He currently consults for multiple 8 figure brands to help them improve their Meta ads performance.

Sahiba Sandhu, co-founder of Socioh.

Sahiba Sandhu


Though her background is in Anthropology and Communication, Sahiba has always been drawn towards technology-an interest that led her to complete her graduate work at USC’s AI department (Go Trojans!).

Her experience as an eCommerce merchant makes her a vocal advocate for customer experience and success. At Socioh, Sahiba oversees marketing, community, and design.

What is Socioh?

Socioh is a digital advertising platform for eCommerce brands. We offer tools for newbie and pro advertisers to create and run profitable ads on Facebook and Instagram.

The Socioh app can be used by founders, in-house marketing teams, or ad agencies based on the business’s size and goals.

The Socioh Story

Socioh was founded by Karan Jassar in 2012. Karan’s wife, Sahiba, was a seller on eBay and Etsy, who found it increasingly difficult to get discovered and help her business take off, despite getting great customer feedback.

Karan couldn’t find an effective, easy-to-use tool that solved Sahiba’s problems. This stuck with him, and he quit his job at Yahoo, to build an app to help sellers like Sahiba promote their products online.

Soon after, Sahiba came onboard as a temporary blogger till a suitable replacement was hired. 9 years later, Sahiba is still very much a part of Socioh as co-founder and head of communication!


In October 2016, Socioh raised seed funding from multiple investors including $1M from Brian Acton, Founder of Whatsapp, and an additional amount from Juan Benitez, GM of Braintree.

Socioh is headquartered in San Francisco, with offices in New Delhi (India) and Portland.

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