We created Socioh for brands like you. We believe you know your business better than anyone. Our powerful, AI-driven software is designed to keep you at the helm of your marketing efforts so you don’t have to outsource it to an agency.
We help brands multiply their Facebook and Instagram ad revenue, while also organically driving traffic through various social media channels. All without any technical or design know-how.
We are headquartered in San Francisco (USA), with offices in New Delhi (India) and Toronto (Canada).
Socioh was founded by Karan Jassar in 2012. Karan’s wife, Sahiba, was a seller on eBay and Etsy, who found it increasingly difficult to get discovered and help her business take off, despite getting great customer feedback.
Karan couldn’t find an effective, easy-to-use tool that solved Sahiba’s problems. This stuck with him, and he quit his job at Yahoo, to build an app to help sellers like Sahiba promote their products online.
He was joined by Sakhil Chawla who, at 22, was the youngest winner of the SAP Global Innovation Challenge, and had already tried his hand at a start-up. The engineers needed someone who had insight into the workings of a small business store, and Sahiba came onboard.
In October 2016, Socioh raised seed funding from multiple investors including $1M from Brian Acton, Founder of Whatsapp, and an additional amount from Juan Benitez, GM of Braintree.
By early 2017, the 8-member team that had started out in Sahiba’s parents’ bedroom, had expanded to include 20 full-time employees and moved to a bigger office space.
As Facebook and Instagram began cutting down on organic reach, we turned our focus to the biggest revenue-generating marketing source online: Facebook ads.
Socioh’s core belief is that the efficiency of Facebook ads depends on two things: audience and creatives. Our software optimizes both to help ecommerce stores scale their retargeting.