We’ve been talking about dynamic ads for a while. With Socioh’s Branded Catalog, you can dramatically boost the ROAS of your dynamic catalog ads by customizing them with any design, message, or automation that is important to your brand. 

But there’s more. 

At Socioh, we are constantly adding features to improve your ads’ performance even further. Here are some of our favorite catalog features that you probably didn’t even know existed.

1. Test catalogs without losing learnings

No one can reliably know which ad creative will perform best. The only surefire way of judging a creative’s performance is through testing.

But no advertiser worth their salt would even consider editing their proven ads – the last thing you want is to lose your campaign learnings or social proof.

With Socioh’s Smart Switch, though, you can edit the design, message, or product selection as often as you like without losing campaign optimization. 

This helps you easily test and discover the best-performing creatives for your catalog ads.

Learn all about Smart Switch here.

2. Auto-apply discount codes 

Did you know that auto-applying discount codes can boost your conversion rate by more than 10%? With Socioh, you can automatically apply your discount code to any catalog clicks.

The first step to using a Branded Catalog is to add your discount code to your catalog ad creatives. But this can lead to drop-offs before conversion if the customer forgets the code, doesn’t apply it correctly, etc.

With Socioh, you have the option to automatically apply your discount code at checkout, offering your customers a seamless purchase experience (and ensuring better conversion rates for you).

The Bums & Roses team used this template for Easter and auto-applied the code ‘Bunny’ at checkout for all products in this catalog.

3. Create category-specific designs

Some brands have very distinct messaging for different categories of products on their website, or want to highlight specific features for different product sets. It might be worth adding product set/collection-based rules to highlight this within the same catalog.

TIP: The product set/collection-based ad unit works very well in tandem with Intro Cards highlighting the product set/collection to follow. Learn more here.

So, say you have a store that sells apparel and jewelry, you can use two different designs/messaging to apply to products in the jewelry collection and those under dresses, and target purchasers with different buying intents better.

For instance, Boutique 1861 created a design specific to their spring collection:

IH Gear chose a clean design to highlight their apparel product sets:

4. Include ‘buy now, pay later’ options

For big-ticket items, a BNPL option can nudge an undecided shopper toward conversion. According to a study by Forbes, the growth of BNPL among Gen Z has grown 600% since 2019, while the rate for Millenials has more than tripled.

At Socioh, we will automatically calculate the BNPL installments and add them to each product in your ad.

You can specify how many installments you would like the payment to be divided into and which provider you use.

Dooroom sells premium fittings, door handles, and furnishings. Many of their products have a high price point. Splitting them up into multiple installments makes the products more affordable for the shoppers and has significantly improved conversion rate.

5. Add rule-based visibility

Another crowd-pleaser, this feature helps you customize individual products within the same catalog.

This has limitless possibilities. You can show the cut-price only on discounted items or categories, a New Arrival or Best Seller sticker only on the relevant items, map the correct brand name onto specific products if you carry multiple lines, etc.

Any meta-data that is available on your Shopify store can be mapped with conditional rules-based visibility.

For instance, BonOrganik is a licensed distributor of Disney and Marvel products and maps each product to the relevant brand.

Feature request?

We are constantly adding new features to Socioh and would love to hear your thoughts on other cool functionalities that we can include.

Just drop us a line in the comments below or sign up to Socioh and chat with us in-app.