TLDR
Socioh = Design team does it for you | Enterprise scale
Confect = You design it yourself | Good for smaller brands
Socioh and Confect both do catalog ads. The key difference: Socioh includes a design team, Confect gives you design tools. Pick based on whether you want done-for-you or done-by-you.
Read on to see how Socioh and Confect compare, and why the most successful brands like Vuori, Staud, Revolve, Rackroom, Hanna Andersen, and more consistently choose Socioh.
1. White-Glove Design Service vs. DIY Templates
SOCIOH:
Socioh includes white-glove design services with all subscription plans.
Our team works directly with your brand and performance teams to create bespoke, pixel-perfect designs for your dynamic product ads. We deliver designs in all formats and dimensions: 1:1, 4:5, 9:16, and PLV (videos).
Once you onboard with Socioh, you’ll have a call with our Chief Creative Officer to align on brand guidelines and messaging. Within 3-5 days, you’ll receive a Figma file with multiple design options. We’re happy to incorporate unlimited feedback until your creative team is fully satisfied with the output.
CONFECT:
Confect offers a drag-and-drop design editor with pre-made templates. While they provide customer support, the platform is fundamentally self-service — your team handles the design work, creative strategy, and ongoing optimization.
THE DIFFERENCE:
With Socioh, you’re not just buying software. You’re getting a dedicated design and production team invested in your success.See examples of Socioh’s designs (all designs are created for our partner brands)
2. Manually Checked Catalogs vs. Automated Production
SOCIOH:
Once you’ve approved the designs, Socioh’s team produces your catalog. While we utilize AI and automation, our team then conducts a thorough manual quality check of every single product in your feed to ensure that your products are always displayed in the best possible light.
This means no awkwardly cropped images, no poorly fitted products, and no embarrassing errors in your ads.
CONFECT:
Confect uses automated feed management to update your catalog designs. While efficient, this approach lacks the human quality control that catches issues before they go live.
THE DIFFERENCE:
Manual quality checks mean your catalog ads always look professional, even during high-stakes promotional periods or when managing large, complex product catalogs.
3. Enterprise-Scale Capabilities
SOCIOH:
Socioh can easily handle enterprise-level feeds. Our clients include brands like Rackroom, which has over 1 million SKUs, and the largest ad spend by a single brand is $50,000–$80,000 per day, just on catalog ads.
Premium brands that choose Socioh include Rackroom, Specialized, Revolve, and more.
CONFECT:
Confect’s pricing is structured for up to 30,000 products in their highest standard tier, positioning them more toward mid-market brands.
THE DIFFERENCE:
If you’re managing massive product catalogs or spending serious money on catalog ads, Socioh is built to handle your scale without performance compromises.
4. High-Definition PLVs (Product Level Videos)
SOCIOH:
Socioh delivers high-definition PLVs (product-level videos) at 60 frames per second, both at the product and variant levels. This enables you to showcase different angles or color variations of your product in the same video.
Socioh is also testing generative AI that can produce videos from your still photography:
CONFECT:
Confect offers basic video catalog ads and product level videos, but these are of a much lower FPS.
THE DIFFERENCE:
Video quality matters. High-definition PLVs at 60 FPS create a premium brand experience that converts better than lower-quality alternatives.
5. Advanced Testing Without Losing Campaign Learnings
SOCIOH:
Socioh supports two approaches to testing:
- Test multiple design variations against your current BAU catalog without losing learnings
- Test up to 20 creatives simultaneously in a new catalog
We’ll work with your growth team to find the winning design according to your KPIs and internal parameters.
CONFECT:
Confect allows for A/b testing but does not offer the collaboration and expertise that Socioh brings.
THE DIFFERENCE:
Both platforms offer robust testing, but Socioh’s team works with you to iteratively test designs and messaging based on the metrics most important to your brand.
6. Multi-Platform Support
SOCIOH:
Socioh is the industry leader in Dynamic Ad creatives and supports all social platforms and dimensions: Meta (Facebook and Instagram), Pinterest, Snapchat, and AppLovin, with all platform support included in your subscription.
As the official feed design partner for Feedonomics, we work with your existing feed — XML, CSV, TSV, or any other format. We also offer direct integration with Shopify.
CONFECT:
Confect also offers multi-channel support.
THE DIFFERENCE:
Both Socioh and Confect support multiple social channels. The difference is that Socioh will help you translate each design into the most effective creative for each channel, while Confect, being a DIY tool, will help you adapt the same design to a different dimension.
7. Transparent, Flexible Pricing
SOCIOH:
Socioh’s pricing is based on your total online revenue, with all plans including white-glove design support, A/B tests, and performance reports. We work on month-to-month contracts with no lock-in, so you can cancel any time.
We recommend starting with Socioh when your monthly revenue is above $20,000 USD to fully benefit from Branded Catalogs.
CONFECT:
Confect’s pricing starts at $299/month for up to 3,000 products, $499/month for up to 10,000 products, and $999/month for up to 30,000 products.
THE DIFFERENCE:
Confect has lower entry pricing and a free trial, making it an affordable option for new or smaller brands. Socioh’s pricing reflects the full-service partnership model preferred by premium or enterprise brands — you’re investing in design expertise, manual quality checks, strategic guidance, and ongoing optimization support.
8. 24/7 Global Support
SOCIOH:
Socioh’s founders are in the US and Canada, and our team is spread across the US, Brazil, Colombia, New Zealand, Ireland, and India, giving you 24/7 support coverage.
CONFECT:
Confect offers customer support with high ratings for being fast, helpful, and proactive, though their team structure isn’t prominently detailed.
THE DIFFERENCE:
Both platforms prioritize support. Socioh’s global team structure ensures someone’s always available when you need help, regardless of your timezone. So, when your Black Friday campaign has an issue at 2 am EST, you’re not waiting until morning for support — someone’s already on it.
9. Design Leadership and Industry Recognition
SOCIOH:
Socioh is known as the industry leader in designs for DPAs. Brands that have upgraded from other platforms to Socioh for our design and production capabilities include Revolve, Honeylove, Hanna Andersson, Portland Leather Goods, Swim Outlet, Cuyana, Huckberry, and Melin.
See more examples of dynamic ads designed by Socioh.
CONFECT:
Confect is an easy-to-use DIY tool. Users praise the resizing option offered by Confect.
THE DIFFERENCE:
Confect is innovative and user-friendly. Socioh is chosen by the most design-conscious, performance-driven brands who refuse to compromise on creative quality.
The Bottom Line: Partnership vs. Platform
The fundamental difference between Socioh and Confect comes down to philosophy.
Confect is a great self-service design tool that gives you creative control and multi-channel flexibility. If you have in-house design resources and want hands-on control, Confect is a solid choice.
Socioh is a true partnership that combines industry-leading technology with hands-on design expertise, manual quality control, and strategic guidance. We are not just a tool but a partner invested in your success.
Which Platform is Right for You?
| SOCIOH | CONFECT | |
| Design | White-glove service included (we do it for you) | DIY editor with templates (you do it yourself) |
| Quality Control | Manual check of every SKU | Automated only |
| Product level videos (PLVs) | 60 FPS HD video, product + variant level | Standard video |
| Scale | Enterprise-level, handles 1m+ SKUs | Up to 30k SKUs |
| Pricing | $1100+/mo (revenue-based) | $299-$999/mo (product-count based) |
| Best For | Premium and enterprise brands | New or smaller brands with lower ad spend |
Ready to See What Socioh Can Do for Your Brand?
Book a personalized walkthrough with our founder to see how Socioh can help your brand achieve its DPA goals.
