Use-Cases: The most effective ways to use Branded Catalogs

Offers & Discounts Offers & Discounts Fear of missing out (FOMO)Fear of missing out (FOMO)Product recommendations Product recommendations Design Design

Offers and Discounts

Highlight your sales, discounts, and promotions directly on your product feed images.

Offers and Discounts

Highlight your sales, discounts, and promotions directly on your product feed images.

Watch

DPA using Socioh’s Branded Catalog showing background removed shoes with dynamic discounts. Black shoes with an offer of 30% off.

DPA using Socioh’s Branded Catalog showing background removed shoes with dynamic discounts. White shoes with an offer of 25% off.

DPA using Socioh’s Branded Catalog showing background removed shoes with dynamic discounts. Grey shoes with an offer of 35% off.

DPA using Socioh’s Branded Catalog showing background removed shoes with dynamic discounts. Green shoes with an offer of 20% off.

Dynamic discounts

Automatically show each product’s percentage or amount discount.

When?

When any product in your store is discounted.

Who?

All audiences.

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See how Noli Yoga uses this

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DPA using Socioh’s Branded Catalog with lifestyle product images of apparel with dynamically mapped strike-through pricing. First Card.

DPA using Socioh’s Branded Catalog with lifestyle product images of apparel with dynamically mapped strike-through pricing. Second Card.

DPA using Socioh’s Branded Catalog with lifestyle product images of apparel with dynamically mapped strike-through pricing. Third Card.

DPA using Socioh’s Branded Catalog with lifestyle product images of apparel with dynamically mapped strike-through pricing. Forth Card.

Strike-through price

Show the cut-out original price along with the highlighted sale price.

When?

When any product in your store is discounted.

Who?

All audiences.

See how Noli Yoga uses this

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DPA using Socioh’s Branded Catalog with lifestyle product images of jewelry with different buy now pay later service logos, product price mapping, and dynamic price division based on the number of payments.

DPA using Socioh’s Branded Catalog with lifestyle product images of jewelry with different buy now pay later service logos like shop pay, product price mapping, and dynamic price division based on the number of payments.

DPA using Socioh’s Branded Catalog with lifestyle product images of jewelry with different buy now pay later service logos like affirm, product price mapping, and dynamic price division based on the number of payments.

DPA using Socioh’s Branded Catalog with lifestyle product images of jewelry with different buy now pay later service logos like klarna, product price mapping, and dynamic price division based on the number of payments.

See how Ikonick uses this

Buy Now, Pay Later (BNPL)

Highlight affordability by including Buy Now, Pay Later options.

When?

Ideal for bottom-of-the-funnel retargeting.

Who?

Cost-sensitive audiences.

See how Ikonick uses this

DPA using Socioh’s Branded Catalog with background removed wireless earphones, rotating backgrounds, and coupon code “SALE30”.

DPA using Socioh’s Branded Catalog with background removed black brown headphones, rotating backgrounds, and coupon code “SALE30”.

DPA using Socioh’s Branded Catalog with background removed white headphones, rotating backgrounds, and coupon code “SALE30”.

DPA using Socioh’s Branded Catalog with background removed black headphones, rotating backgrounds, and coupon code “SALE30”.

Coupon codes

Ads with coupon codes are 8x more likely to convert. Offer exclusive codes to select audiences.

When?

Incentivize hesitant shoppers to complete their purchase or reward loyal customers.

Who?

Cart abandoners, first-time purchasers, loyal customers.

DPA using Socioh’s Branded Catalog with lifestyle product image of a sofa and “Free Shipping” written below.

DPA using Socioh’s Branded Catalog with lifestyle product images of the furniture and “Free Shipping” written below.

DPA using Socioh’s Branded Catalog with lifestyle product image of a cream coloured sofa and “Free Shipping” written below.

DPA using Socioh’s Branded Catalog with lifestyle product image of a white coloured sofa and “Free Shipping” written below.

Promotions and special offers

BOGO, free shipping, free gift with purchase - map any offer onto your ads.

When?

Whenever you are running any special offer or promotion.

Who?

All audiences.

This is single-handedly the best app in our store, great results.

Book Demo

Hennie Wentzel

Nutratech

Fear of missing out (FOMO)

Cash in on the fear of missing out. Encourage instant conversion by creating urgency and scarcity in your dynamic ads.

Fear of missing out (FOMO)

Cash in on the fear of missing out. Encourage instant conversion by creating urgency and scarcity in your dynamic ads.

See how Noli Yoga uses this

Watch

DPA using Socioh’s Branded Catalog with two product images, dynamically mapped product (ring) review, and reviewer name (Jamie).

DPA using Socioh’s Branded Catalog with two product images, dynamically mapped product (necklaces) review, and reviewer name (Ana).

DPA using Socioh’s Branded Catalog with two product images, dynamically mapped product (ring necklaces) review, and reviewer name (Sadie).

DPA using Socioh’s Branded Catalog with two product images, dynamically mapped product (pink ring) review, and reviewer name (Janet).

Reviews (social proof)

Harness the power of word-of-mouth marketing with 5-star reviews.

When?

Increases credibility and improves conversion rate.

Who?

Automatically pull product reviews from your store.

See how Noli Yoga uses this

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See how Boutique 1861 uses this

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DPA using Socioh’s Branded Catalog with lifestyle product images of a girl wearing blue shirt, cute animal stickers as design elements, and dynamically mapped inventory written below.

DPA using Socioh’s Branded Catalog with lifestyle product image of a boy wearing white t-shirt, cute animal stickers as design elements, and dynamically mapped inventory written below.

DPA using Socioh’s Branded Catalog with lifestyle product image of a boy wearing blue shirt and jeans, cute animal stickers as design elements, and dynamically mapped inventory written below.

DPA using Socioh’s Branded Catalog with lifestyle product image of a little girl, cute animal stickers as design elements, and dynamically mapped inventory written below.

Scarcity (limited stock)

Show number of items left in stock for products with low inventory.

When?

Scarcity is scientifically proven to encourage impulse purchases.

Who?

Product recommendations

Attract new audiences and retarget past purchasers with your most popular products, newest arrivals, or seasonal products.

Product recommendations

Attract new audiences and retarget past purchasers with your most popular products, newest arrivals, or seasonal products.

See how Boutique 1861 uses this

DPA using Socioh’s Branded Catalog with background removed watches on a black background, and “Black Friday Sale, Save up to 30%” written below. First Card

DPA using Socioh’s Branded Catalog with background removed watches on a black background, and “Black Friday Sale, Save up to 30%” written below. Second Card

DPA using Socioh’s Branded Catalog with background removed watches on a black background, and “Black Friday Sale, Save up to 30%” written below. Third Card

DPA using Socioh’s Branded Catalog with background removed watches on a black background, and “Black Friday Sale, Save up to 30%” written below. Fourth Card

Retail holidays and events

Christmas, Valentine’s Day, 4th of July, Graduation - update your catalog for each Holiday or event. Add discounts details or showcase gift ideas.

When?

Capitalize on the additional demand and traffic during these retail Holidays.

Who?

All audiences. (tip: use Socioh’s full-funnel campaign recommendations)

See how Boutique 1861 uses this

Watch

DPA using Socioh’s Branded Catalog with lifestyle product image a girl wearing white top & brown skirt and “Bestseller” text written vertically on the left side.

DPA using Socioh’s Branded Catalog with lifestyle product image a girl wearing cream top with white skirt and “Bestseller” text written vertically on the left side.

DPA using Socioh’s Branded Catalog with lifestyle product image a girl wearing red off shoulder top and “Bestseller” text written vertically on the left side.

DPA using Socioh’s Branded Catalog with lifestyle product image a girl wearing cream top with white jeans and “Bestseller” text written vertically on the left side.

Bestsellers

Create a catalog of your best-selling products or categories. Hand select or automatically filter by sales volume.

When?

Your bestseller catalog is like the window-display for retail stores. Showcase your most popular products to grab attention.

Who?

New audiences (cold/prospecting), website bouncers, social media engagers

Watch

See how Boutique 1861 uses this

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DPA using Socioh’s Branded Catalog with two lifestyle product images dynamically mapped, and “New Arrival” text written below. First Card.

DPA using Socioh’s Branded Catalog with two lifestyle product images dynamically mapped, and “New Arrival” text written below. Second Card.

DPA using Socioh’s Branded Catalog with two lifestyle product images dynamically mapped, and “New Arrival” text written below. Third Card.

DPA using Socioh’s Branded Catalog with two lifestyle product images dynamically mapped, and “New Arrival” text written below. fourth Card.

New arrivals

Promoting new arrivals is one of the most effective ways to engage new and existing audiences.

When?

Any time you release new products or a seasonal collection.

Who?

Past purchasers, browse abandoners, website bouncers, social media engagers, new audiences (cold/prospecting)

See how Boutique 1861 uses this

Watch

See how Boutique 1861 uses this

DPA using Socioh’s Branded Catalog with lifestyle product image of girl wearing grey dress in an oval mask, and “Spring Special” text written vertically on the left side.

DPA using Socioh’s Branded Catalog with lifestyle product image of girl wearing pink dress in an oval mask, and “Spring Special” text written vertically on the left side.

DPA using Socioh’s Branded Catalog with lifestyle product image of girl wearing cream dress in an oval mask, and “Spring Special” text written vertically on the left side.

DPA using Socioh’s Branded Catalog with lifestyle product image of girl wearing red dress in an oval mask, and “Spring Special” text written vertically on the left side.

Seasonal products

Showcase seasonal products in relevant designs. Use a ‘summer special’ catalog for swimsuits or a snowflake design for winter wear.

When?

Improve click-through-rates by keeping your ads fresh and relevant.

Who?

For seasonal products or to freshen up creatives.

See how Boutique 1861 uses this

“The greatest advantage we found with Socioh was that they were able to intelligently resize our photos to make sure that all of our ads were perfectly cropped and displayed.”

Book Demo

Jeremy Savage

COO, Kiel James Patrick

Design

Automatically resize images, and use Socioh’s full graphical editor for complete design control over your DPAs.

Design

Automatically resize images, and use Socioh’s full graphical editor for complete design control over your DPAs.

See how Specialized uses this

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DPA using Socioh’s Branded Catalog with background removed white shoes on gradient background.

DPA using Socioh’s Branded Catalog with background removed black green shoes on gradient background.

DPA using Socioh’s Branded Catalog with background removed black shoes on gradient background.

Background removal and gradients

Plain product images convert best on your website. But your ads need more personality.

When?

Stand out in a sea of plain ads by automatically adding eye-catching backgrounds to your product images.

Who?

Brands with product images against plain backgrounds.

See how Specialized uses this

Watch

DPA using Socioh’s Branded Catalog with lifestyle product images on men’s watches. Second Card.

DPA using Socioh’s Branded Catalog with lifestyle product images on men’s watches. Third Card.

DPA using Socioh’s Branded Catalog with lifestyle product images on men’s watches. Fourth Card.

Lifestyle / custom images

Influencer or user-generated lifestyle images generate more trust than simple product images.

When?

Build trust and show customers how your product fits into their lifestyle.

Who?

Brands with good UGC (user-generated content) and lifestyle imagery.

See how Ikonick uses this

DPA using Socioh’s Branded Catalog with two lifestyle product images of athleisure apparel fit correctly in a customized design layout. First Card.

DPA using Socioh’s Branded Catalog with two lifestyle product images of athleisure apparel fit correctly in a customized design layout. Second Card.

DPA using Socioh’s Branded Catalog with two lifestyle product images of athleisure apparel fit correctly in a customized design layout. Third Card.

DPA using Socioh’s Branded Catalog with two lifestyle product images of athleisure apparel fit correctly in a customized design layout. Fourth Card.

Proper image fitting

Perfectly fit product images in one click.

When?

Poorly fitted images leave a poor impression of the company.

Who?

Brands with inconsistently sized product images.

See how Ikonick uses this

See how Boutique 1861 uses this

DPA using Socioh’s Branded Catalog with lifestyle product images of women’s apparel and a colorful frame surrounding the image. First Card.

DPA using Socioh’s Branded Catalog with lifestyle product images of women’s apparel and a colorful frame surrounding the image. Second Card.

DPA using Socioh’s Branded Catalog with lifestyle product images of women’s apparel and a colorful frame surrounding the image. Third Card.

DPA using Socioh’s Branded Catalog with lifestyle product images of women’s apparel and a colorful frame surrounding the image. Fourth Card.

Frames

Draw attention to your products with a frame that's just right for your brand.

When?

Use one of Socioh’s premade frames or upload any frame to automatically add it to your DPAs.

Who?

Attract attention in a crowded feed without distracting from the product image.

See how Boutique 1861 uses this

Branded Catalogs

The possibilities are endless

Offers and Discounts

Offers and Discounts

Fear of missing out (FOMO)

Fear of missing out (FOMO)

Product recommendations

Product recommendations

Design

Design

Take back control of your ads with Socioh!

Features

Resources

Legal

Socioh

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Branded Catalogs

The possibilities are endless

Offers and Discounts

Offers and Discounts

Fear of missing out (FOMO)

Fear of missing out (FOMO)

Product recommendations

Product recommendations

Design

Design

Take back control of your ads with Socioh!

Features

Resources

Legal

Socioh