With Socioh, you can set up an A/B test between 2 Branded Catalog designs. For the duration of the test, your existing catalog design will be replaced by your ‘test’ design.
At the end of this period, the performance of the ‘test’ design will be compared to the performance of the original design for the same duration prior to the test.
Example:
Let’s say your ‘test’ design runs for 5 days from 10th to 15th March.
On 15th March, the performance of this design will be compared with the performance of the original design from 5th to 10th March and you can see the results for yourself.
Here’s how you can set up an A/B test your Branded Catalog design:
1. Go to the “Catalogs” tab on Socioh.
2. Under “My Catalog”, find the catalog you want to set up a Smart Loop for and click on “Smart Switch” under it.
3. On the Smart Switch screen, select “Smart Loop”.
4. On this screen, you can define your A/B test criteria, what to do after the test and select campaign you would like to run the test on.
Once done, hit Next to select the catalog design you want to test.
Your A/B test is now scheduled and you’re good to go.
If you want to make any changes to the A/B test, you can click on “A/B Test Scheduled” on the catalog.
Will the A/B test affect my campaign optimization?
No! That’s the best part. Change designs as often as you like with Smart Switch and never lose campaign optimizations.
Why can’t I run both designs simultaneously?
Unfortunately, this is a Facebook limitation. It is not possible for one ad set to have 2 separate catalogs for DPAs (Dynamic Product Ads)
