Dynamic Product Ads or DPAs are the best-performing types of ads on Facebook.
They are ads that target viewers with the same products they have previously viewed on your site. Since your potential buyer has already shown interest in these products, DPAs tend to have the highest conversion rates. We recommend using DPAs to target product page bouncers and recover cart abandoners.
Why do I need a catalog for a DPA?
A Product Feed or a Catalog is a list of your store’s products with information like product photo, price, name, availability, etc. This is how Facebook gets access to all the information it needs to populate your dynamic ad.
You can create a catalog on Meta Business manager or through Socioh.
Learn more about Socioh’s Branded Catalogs here.
