Take the guesswork out of advertising

Triple Whale’s goal is to be a complete eCommerce solution to manage all your business analytics in a unified, easy-to-use dashboard. They track overall business profitability.

‍At Socioh, we are focused on Meta ads and how to best optimize and report on these. We offer tools for creating, managing, and optimizing your Facebook & Instagram ads.

‍Triple Whale’s preferred model of attribution is the Triple Pixel model — multi-touch, last click, cash-based. This means that the same transaction may be counted multiple times across channels.

Socioh prefers the multi-touch, accrual, weighted model, and uses AI to determine how much each touchpoint has contributed to each conversion.

Features that are shared by Socioh and TripleWhale — creative reporting, customer journeys, multiple attribution windows & marketing channels.

Features offered by TripleWhale but not by Socioh — cohort analysis, affluencer metrics, business metrics.

Features offered by Socioh but not by TripleWhale — a FREE pixel, AI-driven budget recommendations, ready to use data-driven campaigns, value-based audience segmentation, advanced product feed management.

At Socioh, we are focused more on helping you manage your ads today. We offer recommendations on which ads to increase spend on and which ones to scale down based on past and current performance.

Both Northbeam and Socioh prefer a multi-touch, accrual, weighted model. The weight given to each touchpoint is different though and is decided by each app’s individual algorithm.
NorthBeam’s focus is more toward predictive analysis. They are a great app for tracking trends in ROAS and forecasting lifetime revenue and attribution.