There’s nothing Americans love more than an opportunity to celebrate their country.
Except maybe a good sale.
Independence Day promises a weekend of barbecues, fireworks, and shopping discounts. What’s not to love?
But for the advertiser, this means fierce competition and high Customer Acquisition Costs (CAC).
So what do you do? How do you make your ads stand out?
Enriched, contextual catalog ads
Catalog ads — also known as dynamic ads — are the most effective form of advertising for most eCommerce brands.
Catalog ads pull information from your product feed or product catalog and use this to show each shopper the products they are most likely to purchase.
Learn more about dynamic ads here.
The problem with basic catalog ads is that they use the first image from your store’s product page. Meta offers very limited customization options, so your dynamic ads often end up showing a generic-looking product image on a plain white background.
But what if you could add your own branding, designs, and messaging to your catalog ad creatives?
Imagine how powerful your dynamic ads could be.
Not only would you show the most relevant product to each shopper, you would also highlight the most relevant message.
Though Meta doesn’t support this level of customization, there are apps that can help you achieve it. (See the top 5 apps to customize your Facebook product feed in 2023.)
So let’s take a look at some of the most effective ways in which you can customize your catalog ads this Independence Day.
1. Highlight your discount
Everyone’s looking for a sale.
If you are running a promotion or discount, this needs to be front and center of your 4th of July ads.
Here are some great ways to show off your 4th of July discounts:
Store-wide discount
Add a sticker or design your template to include details of a store-wide sale.
Product discount
Map individual discounts onto each product.
TIP: Only include discounts for products with a reasonable percentage discounts e.g. 10% and above.
Slashed price
Show the original price and sale price for each product that is on sale.
TIP: Try combining the product discount and slashed price for a really compelling ad.
Coupon code
Add your coupon code to your dynamic ads.
TIP: Socioh offers the option of automatically applying your coupon code to the products at checkout.
Themed sale sticker
Add a sale sticker in red, blue, and white to highlight the occasion.
TIP: Use visibility conditions to add this sticker only to discounted products.
Other promotions
BOGO, free gift with every purchase, tiered discounting, bundles – any promotion can be highlighted in your dynamic ads.
Socioh supports all of these functionalities, including rule-based mapping and visibility conditions. These can be applied to any meta-tag or collection in your store.
2. Change the background
One of the most effective ways of making your ad stand out in the product feed is to have bright, themed backgrounds.
With Socioh, you can automatically remove the plain background of your product images and replace them with themed backgrounds.
TIP: Select multiple backgrounds and rotate these through your catalog for a stunning dynamic ad.
3. Add a frame
If the colored backgrounds are too bold for your brand aesthetic, you could consider a themed frame. These could be as bold or subdued as you like – even a little touch goes a long way in adding to the holiday feeling.
4. Make a category-specific catalog
If you have a specific collection for Independence Day, consider making a catalog of only this category and promoting that heavily.
Socioh’s Consolidated Retargeting campaign uses AI to automatically combine your best audiences. This is ideal for promoting events, sales and discounts.
Go fourth and advertise
Socioh’s Branded Catalog offers advertisers a massive opportunity by providing on-brand templates and rule-based automation for dynamic ads. You can add your message, discount, lifestyle images, and even real customer reviews to your dynamic creatives.
Not just that, if you change your template design or product selection via Socioh’s Smart Switch, you won’t lose any campaign learnings.
At Socioh, we offer relevant editable templates for every major retail event like 4th of July, Mother’s Day, Christmas, BFCM etc. In fact, we’ve just launched our Independence Day templates.
So what are you waiting for? Go fourth and make your ads sparkle.✨
Socioh is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.
