If you have not set up a retargeting ad to bring back your website visitors, you are leaving money on the table!
What are retargeting ads?
Retargeting ads target recent website visitors to remind them to return and complete their purchases. Since these ads are shown to shoppers who have already shown an interest in your brand, they are often the most cost-effective form of advertising.
Retargeting ads can be set up as either Dynamic Product Ads (DPAs) or Conversion Ads.
Should you run a DPA or a Conversion Ad for retargeting?
Using Facebook’s dynamic product ads (DPA) for retargeting shows your visitors exactly the product(s) they have recently viewed on your website and are one of the most profitable ad campaigns you can run.
However, if your store does not have enough traffic to run an effective Dynamic Product Ad (DPA), which is to say that you have less than 1000 daily visitors, start with the Lead Nurture campaign instead of the Sales Recovery Campaign.
