If you have not set up a retargeting ad to bring back your website visitors, you are leaving money on the table!
What are retargeting ads?
Retargeting ads target recent website visitors to remind them to return and complete their purchases. They can be set up as either Dynamic Product Ads (DPAs) or Conversion Ads. Using Facebook’s dynamic product ads (DPA) for retargeting shows your visitors exactly the product(s) they have recently viewed on your website, and are the most profitable ad campaigns you can run.
Since they are shown to shoppers who have already shown an interest in your brand, they are often the most cost-effective form of advertising.
How do I decide the audience and creative for my first retargeting ad?
Your first retargeting campaign should target your hottest website visitors with a full-shop Branded Catalog.
Who are your hottest visitors? Typically, these include cart abandoners and engaged viewers, or users who’ve spent time browsing one or more of your product listings, adding products to their carts, etc.
Socioh automatically segments your Facebook pixel traffic to suggest your best audiences under its ready-to-use campaign suggestions.
Steps to set up your first retargeting ad using Socioh:
- Go to the ‘Ad Campaigns’ tab from Socioh’s left menu.
- Now click on ‘Retargeting Campaigns’ under our ready-to-use campaign menu.
- Pick the first, or the ‘Sales Recovery’ campaign, and click on ‘Create’.
- Choose a full-shop carousel as your creative, add a caption, and Save your ad. TIP: Use a full-store Branded Catalog with logo.
- Finally, adjust the budget and hit publish.
Your retargeting campaign will now be published on your Facebook Ads Manager. However, it may take up to up to 72 hours to start spending, while Facebook approves and optimizes it for delivery.
NOTE: If your store does not have enough traffic to run an effective Dynamic Product Ad (DPA), which is to say that you have less than 1000 daily visitors, start with the Lead Nurture campaign instead of the Sales Recovery Campaign.
