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Success Guide

Set up your first retargeting campaign

If you have not set up a retargeting ad to bring back your website visitors, you are leaving money on the table!

What are retargeting ads?

Retargeting ads target recent website visitors to remind them to return and complete their purchases. Using Facebook's dynamic product ads (DPA) for retargeting shows your visitors exactly the product(s) they have recently viewed on your website, and are the most profitable ad campaigns you can run.

Since they are shown to shoppers who have already shown an interest in your brand, they are often the most cost-effective form of advertising.

How do I decide the audience and creative for my first retargeting ad?

Your first retargeting campaign should target your hottest website visitors with a full-shop Branded Catalog.

Who are your hottest visitors? Typically, these include cart abandoners and engaged viewers, or users who've spent time browsing one or more of your product listings, adding products to their carts, etc.

Socioh automatically segments your Facebook pixel traffic to suggest your best audiences (Viewers and/or Cart Abandoners 0-3/0-7 /0-15 or 0-30 days) under its ready-to-use campaign suggestions.

Steps to set up your first retargeting ad using Socioh:

  1. Go to the 'Create Ad' tab from Socioh left menu.
  2. Now click on 'Core Retargeting Funnel' under our ready-to-use Retargeting Campaigns
  3. Now pick the first, or the 'Sales Recovery Campaign' and click on 'Create'.
  4. Choose a full-shop carousel as your creative, add a caption, and Save your ad. TIP: Use a full-store Branded Catalog with logo.
  5. Finally, adjust the budget and hit publish.

Your retargeting campaign will now be published on your Facebook Ads Manager. However, it may take up to up to 72 hours to start delivering, while Facebook approves and optimizes it for delivery.