All recommended campaigns in your dashboard already have the ad sets, audiences, etc. set up, based on your store’s actual data. As your ads gain more learnings, Socioh will prompt you as to when to increase or decrease your budget.
Here is a basic framework to help you get started.
If Your Meta Ad Spend is Less Than $100/Day
You’ll need the following creatives. Ideally, get your creatives ready before you set up your campaigns.
- A catalog for your feed-based ads. You will need these for your dynamic retargeting campaign. Go to the Catalog tab on your dashboard’s left panel to begin.
- 2-3 static image ads*. You will need these for your additional retargeting/prospecting campaigns.
- 1-2 Videos*. Optional, but nice to have.
*You can select any image/video from your Shopify store or Meta ads manager, or upload from your computer or Dropbox account.
Start with these campaigns:
(All ready-to-use campaigns are available under the “Campaigns” tab on the left panel of your Socioh dashboard):
1. Sales Recovery [Retargeting]
Your ‘must have’ Dynamic Product Ad (DPA).
Suggested spend: 25-35% of your budget.
2. Creative Tester Campaign [Prospecting]
Test videos, carousels, and image ads to find your best performers.
Suggested spend: 25-35% of your budget.
3. Advantage+ Shopping Campaign [Prospecting]
Meta’s algorithms decide placements and bid strategy.
Suggested spend: 35-45% of your budget.
NOTE: Running a sale or timed promotion? Update all your creatives to reflect the promotion.
TIP: For dynamic ads, use Smart Switch to avoid losing campaign learnings.
If Your Meta Ad Spend is $100-$500/Day
You’ll need the following creatives. Ideally, get your creatives ready before you set up your campaigns.
- A catalog for your feed-based ads. You will need these for your dynamic retargeting campaign. Go to the Catalog tab on your dashboard’s left panel to begin.
- 2-3 static image ads*. You will need these for your additional retargeting/prospecting campaigns.
- 1-2 Videos*. Optional, but nice to have.
*You can select any image/video from your Shopify store or Meta ads manager, or upload from your computer or Dropbox account.
Start with these campaigns:
(All ready-to-use campaigns are available under the “Campaigns” tab on the left panel of your Socioh dashboard):
1. Sales Recovery [Retargeting]
Your ‘must have’ Dynamic Product Ad (DPA).
2. Lead Nurture [Retargeting]
Retarget your recent site visitors with a conversion ad.
3. Creative Tester Campaign [Prospecting]
Test videos, carousels, and image ads to find your best performers.
4. Advantage+ Shopping Campaign [Prospecting]
Meta’s algorithms decide placements and bid strategy.
5. Dynamic Ad, Broad Audience (DABA) [Prospecting]
Allow Meta to decide who to target.
Suggested spend: Distribute your spend so that 25-35% of your total budget is used for retargeting, and the remaining on prospecting.
NOTE: Running a sale or timed promotion? Update all your creatives to reflect the promotion.
TIP: For dynamic ads, use Smart Switch to avoid losing campaign learnings.
If Your Meta Ad Spend Is Greater Than $500/Day
Book a call and we’ll help you figure out the right strategy for your brand.
