Note: If you're looking to import your Etsy products to a Facebook catalog for your Facebook Shops or Instagram tagging, sign up to Socioh and enable your 15 day free trial to our Catalog Plan! You don't need to enter any payment information for the trial, so we would love it if you gave us a shot! :)
Once you have an online shop, the most effective way of getting the word out is through social media. For this, it's also essential to link your Facebook and other social media accounts to your Etsy shop.
How do you do that? Let me break it down for you.
Put the Facebook 'Like' button on your Etsy shop. Visitors to your shop can easily and quickly become Facebook fans. Your Facebook updates will appear on the newsfeed of your fans/customers, reminding them of your shop and products. This will help build your brand and increase your reach.
To do this, you need to have:
Here's what you have to do:
'About' sections are hard to write. But they are so important.
Customers like to know whom they are purchasing products from. The 'About' section lends authenticity. If you have been ignoring filling this in, learn how to write a brilliant About section that'll help your sales. From here, you can directly link potential customers to your FB page.
Facebook business pages have really made it easier to get sales. You can turn random browsers into potential customers by taking them straight to your store from your page. Here's the low-down:
Now that both your Etsy shop and your Facebook business page are linked to each other, you need to push out your products to your fans/followers. It's not enough to just have people 'like' or 'follow' your page. If your fans do not actively engage with your page, your page updates will not show up on their news feed. So they won't be actually getting any notification of what you're posting.
To make sure you are making the most out of your business page, post regularly. Let your fans see your products. The more they see them, the more likely they are to click on 'Shop Now'.
While it is important to push out your products to your potential customers, too much of promotional content can backfire. Keep in mind that your content should engage your audience. If your audience finds your content engaging enough, they will look out for you. An engaged audience-turned-customer base will raise your sales.
However, finding engaging content for your audience on a daily basis is not a simple task. An easy way to navigate this problem is to curate content, not just create it. Pick up anything you like from around the web, that you like and that you think your audience with enjoy, and share it across your social media.
Once your store is linked to your social channels and vice versa, you'll be pulling in customers from all platforms and your sales will get rolling quicker than you'd expected.
While getting found on Etsy is crucial, it’s also important not to ignore other channels. One channel which can get you high returns is Social Media.
But Social media either means ads (which are expensive) or engaging content (which is time consuming), right?
Well, that used to be true.
But what if I told you that you could now showcase your Etsy shop on your Facebook and Instagram Pages?
That's right! Facebook's new Shops feature allows you to showcase your Etsy products on Facebook & Instagram pages for your social media visitors to browse, favorite, and purchase right from the page itself.
Better yet, you can now import your Etsy products to Facebook through Socioh — all in a couple of clicks!
No excel sheet upload, no manual changes — we'll keep your catalog up-to-date automatically.
Use this catalog for your Facebook Shops and make full use of Facebook's new features. Learn more about Facebook Shops here.
Not sure where to start? Start with our Etsy product import guide here.
Best of all? Use all our features for Free for 2 weeks. No credit card required.
If you liked this article, please spread the word by sharing it on Facebook and Etsy.