First, we created the Branded Catalog.
Then we decided to take it to the next level. And we created the Smart Loop.
With iOS14, the focus on catalog ads has gone up.
Audiences are going broad and your catalog ads are getting more attention at both the top and bottom of the funnel.
The problem? We’re back to creative fatigue.
Though the Branded Catalog helps your dynamic ads stand out in a crowded feed, it’s still just one design, one message. When your audience keeps seeing the same ad at high frequency, it dilutes the brand and, frankly, bores your audience.
This leads to creative fatigue or banner blindness.
What if you could set up your Branded Catalogs (DPAs) so you could send a different message, a different creative to your audience every day? All without changing your catalog or losing your campaign learnings?
That’s Smart Loop.
You can now change your Branded Catalog designs as often as you like. In fact, you can change your catalog design every single day - without ever losing your learnings.
But it's is a lot easier to demo than to explain this, so let me jump right into it.
The Smart Loop - it's the smartest thing you'll ever do for your product feed!