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Everything you need to know about Facebook & Instagram Shops and Etsy

Apple's ATT (App Tracking Transparency) has launched with iOS 14.5 and it's changing how Facebook ads work!
Keep up-to-date on any and all new changes. Stay ahead of the curve with Socioh’s pro-tips and tricks.

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Table of contents

As a small business owner, one of the most powerful and effective ways to market your products without the costs of advertising online is via your social media. With over 500 million daily active users and over 1.7 billion daily active users respectively, Instagram and Facebook are two of the most popular social media platforms today.

For you, an Etsy seller, Facebook and Instagram provide a great way to help increase brand awareness and reach new customers, while also helping you to connect and engage with potential buyers.

Facebook and Instagram Shops—Your Etsy store not just on Etsy anymore

On May 19, 2020, Facebook announced a brand new way to showcase your products to your social media visitors on Facebook and Instagram with Facebook and Instagram shops.

You heard it right! Your social media visitors can browse your entire store, save the products they’re interested in, and make purchases without ever having to leave your Facebook or Instagram page.*

This is a fantastic new opportunity for you to promote your products on your Facebook and Instagram pages, and to create meaningful experiences for your customers.  This will help you grow your Etsy shop into a successful business!

*For direct purchases on the Facebook app, you need to have checkouts enabled. This service is currently available only in the US. If you are based outside the US, don’t worry. Your customers can still follow the product link and complete their purchase on your Etsy store.

How can you use Facebook and Instagram Shops to sell more?

Facebook Advertising isn’t always the right option, especially if you have a smaller business with limited time and budget to put into your marketing effort.

Facebook and Instagram Shops make it super easy to get started with social media marketing.

Your Storefront Made Accessible:

Showcase your products and collections on your Facebook and Instagram pages—it’s like a storefront, but online.

Enhanced Product Discovery on Instagram:

Instagram shops are a new way for Instagram users to find your products through Instagram Explore. Your products, collections, and your shop will be shown to users who are more likely to interact with it. Think of it as an organic promotion of your products to the right audience.

Leverage Instagram Shopping:

Tag your lifestyle shots with the products featured on the image and leverage the tagged products with your Instagram shop, creating a complete shopping experience for your customers.

How are Facebook and Instagram Shops different from Facebook and Instagram Ads?

Facebook and Instagram ads are a form of paid online advertising with ad placements on Facebook and Instagram. They can be in your Facebook news feed, Instagram feed, Instagram stories, etc.

Facebook and Instagram Shops are completely free and you can get started with them very easily.
At Socioh, we have created the perfect set of tools so you spend less time on tedious tasks like importing each product manually to your Facebook shop and focus more on driving your Etsy business forward.

Socioh and Facebook & Instagram Shops: Everything just became a whole lot easier
(and faster)

When handling your product feed for Facebook and Instagram Shops directly, Facebook expects you to manually upload your Etsy listings.

Okay, sure, you just spent hours putting up the listings manually, phew, that must be it, right?
Updated inventory? Upload again.
Prices changed? Upload again.
New products? That’s right, upload again!

It can easily take hours out of your day if you want to keep your catalog fresh and up-to-date. This is where Socioh steps in—we just took your lemons and turned em’ into lemonade! Here’s how:

24-Hour Automatic Feed Update:

Feel free to add new products, change prices or inventory, or both—we’ll automatically update your product feed for Facebook and Instagram every 24 hours.

Instant Product Catalog:

Forget the manual upload, we’ve got you covered. Use Socioh to create a product catalog of up to 10,000 products super fast.

Priority In-app Support:

Stuck somewhere and need some help? Drop us a message through our help bubble on our dashboard and we’ll keep you moving.

You MUST be itching to get started? Let’s do it!

Getting Started with Etsy and Facebook & Instagram Shops:

Set up your Facebook Business Manager:

Facebook Business Manager is necessary to get started with any Facebook business tool like ads, pages, shops, etc.
Have you set up a Facebook Business Manager account yet? If not, click here to set one up!

Connect your Instagram Page to your Facebook Business Manager:

To use your product catalogs on your Instagram page for tagging or as your storefront, you will need to connect your Instagram page to your Facebook Business Manager. If you run Facebook ads for your Etsy store, connecting your Instagram account also allows you to advertise on Instagram.

Follow this link to connect your Instagram page to your Facebook Business Manager.

New to Instagram? Set up your Instagram account using the Instagram app available on the Play Store for Android or the App Store for iOS.

Connecting your Facebook & Instagram Shops with your Etsy Store:

Whether you’re an Etsy seller or subscribed to Etsy Pattern, Facebook shops is easy to set up and start with. For this, you’ll need to verify your website domain with Facebook.

Simply follow this Etsy guide to the tee and you’re almost done!

PS: Trouble with domains? If you’re an Etsy Pattern user, you’ll find your domain in the Etsy Pattern settings page under Domain.
If you’re not on Pattern, simply use your store name. For example, if your store is
https://www.etsy.com/shop/storename then enter your domain as storename.etsy.com

Import your Etsy Listing Catalog to your Facebook & Instagram Shops:

Great job!
You’ve connected Facebook Shops with your Etsy store but all is not over just yet. You still need your Etsy products to show up in your Facebook & Instagram pages.

With quick product catalog creation and 24-hour automatic product feed update, it’s time to let Socioh take over the heavy weight-lifting.

Follow our quick guide to get your products onto your Facebook & Instagram pages and posts.
What are you waiting for? Go go go!

If you’ve got any questions at all, we’re here to help. Reach out to us at [email protected] or drop us a message on the help bubble on our dashboard.

Found this useful? Join our Facebook group and follow our Facebook page to learn the best practices for digital marketing and social media advertising.

Stay home, stay safe! :)

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