Everything you need to know about Attribution and the First-Party Pixel
NOTE: This webinar was originally recorded with Andrew Foxwell for the Foxwell Founder’s Community. Due to some technical difficulties with the recording, it has been re-recorded with Karan’s co-founder Sahiba.
Karan Jassar, founder and CEO of Socioh, in conversation with Andrew Foxwell of Foxwell Digital. Get answers to all your questions about attribution and the first-party pixel.
Some of the questions covered:
- Will a 1st-party pixel improve my ROAS?
- What are attribution models and why are there so many of them?
- Which is the best attribution model?
- Which is the best app - Triple Whale or Northbeam or Socioh or Rockerbox?
- What is the difference between these apps?
TABLE OF CONTENT
PART 1: An Introduction to Attribution
2:03 - What are attribution windows?
3:42 - Multi-touch attribution (last touch, linear, POV)
5:10 - How different attribution models assign credit (Weighted, Triple Pixel)
6:39 - Cash vs Accrual
12:14 - Conversion lift
PART 2: Understanding attribution apps
15:38 - Is attribution precise?
16:29 - How to choose the best attribution app for you
17:12 - Do you really need a first-party pixel?
18:55 - Which app should you use?
19:40 - Budget management (Northbeam vs Triple Whale vs Rockerbox vs Socioh)
22:35 - Comparison chart of promised value, channel support, AI modeling, target users
PART 3: 5-minute demo of Socioh’s free 1st-party pixel
27:38 - Your Socioh dashboard (snapshot of your store data, traffic trends, Meta ad performance & graphs)
29:30 - The Analytics tab (TOF, MOF & BOF metrics, attributed & influenced revenue, customer touch-points, campaigns credited)
31:40 - Bid advisor (machine-learning-based budget recommendations)
The FREE first-party pixel is available to all Shopify stores at freethepixel.com
Before founding Socioh, Karan worked at Yahoo for 6+ years-designing and building ad systems. This, along with an advanced degree in Computer Science (AI) from USC and over 8 years of experience in digital advertising, has given him a deep understanding of how ads are delivered.
At Socioh, Karan has worked with over 150 eCommerce brands to analyze and improve performance, especially post-iOS14.