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Everything you need to know about Attribution and the First-Party Pixel

Apple's ATT (App Tracking Transparency) has launched with iOS 14.5 and it's changing how Facebook ads work!
Keep up-to-date on any and all new changes. Stay ahead of the curve with Socioh’s pro-tips and tricks.

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NOTE: This webinar was originally recorded with Andrew Foxwell for the Foxwell Founder’s Community. Due to some technical difficulties with the recording, it has been re-recorded with Karan’s co-founder Sahiba.
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Karan Jassar, founder and CEO of Socioh, in conversation with Andrew Foxwell of Foxwell Digital. Get answers to all your questions about attribution and the first-party pixel.

Some of the questions covered:

- Will a 1st-party pixel improve my ROAS?
- What are attribution models and why are there so many of them?
- Which is the best attribution model?
- Which is the best app - Triple Whale or Northbeam or Socioh or Rockerbox?
- What is the difference between these apps?

TABLE OF CONTENT

PART 1: An Introduction to Attribution

2:03 - What are attribution windows?
3:42 - Multi-touch attribution (last touch, linear, POV)
5:10 - How different attribution models assign credit (Weighted, Triple Pixel)
6:39 - Cash vs Accrual
12:14 - Conversion lift

PART 2: Understanding attribution apps

15:38 - Is attribution precise?
16:29 - How to choose the best attribution app for you
17:12 - Do you really need a first-party pixel?
18:55 - Which app should you use? 
19:40 - Budget management (Northbeam vs Triple Whale vs Rockerbox vs Socioh)
22:35 - Comparison chart of promised value, channel support, AI modeling, target users

PART 3: 5-minute demo of Socioh’s free 1st-party pixel

27:38 - Your Socioh dashboard (snapshot of your store data, traffic trends, Meta ad performance & graphs)
29:30 - The Analytics tab (TOF, MOF & BOF metrics, attributed & influenced revenue, customer touch-points, campaigns credited)
31:40 - Bid advisor (machine-learning-based budget recommendations)

The FREE first-party pixel is available to all Shopify stores at freethepixel.com

Video: https://youtu.be/RHL1MBbmCRk

About Karan:


Before founding Socioh, Karan worked at Yahoo for 6+ years-designing and building ad systems. This, along with an advanced degree in Computer Science (AI) from USC and over 8 years of experience in digital advertising, has given him a deep understanding of how ads are delivered.

At Socioh, Karan has worked with over 150 eCommerce brands to analyze and improve performance, especially post-iOS14.

is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.

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