Everything you need to know about Attribution and the First-Party Pixel

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NOTE: This webinar was originally recorded with Andrew Foxwell for the Foxwell Founder’s Community. Due to some technical difficulties with the recording, it has been re-recorded with Karan’s co-founder Sahiba.
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Karan Jassar, founder and CEO of Socioh, in conversation with Andrew Foxwell of Foxwell Digital. Get answers to all your questions about attribution and the first-party pixel.

Some of the questions covered:

- Will a 1st-party pixel improve my ROAS?
- What are attribution models and why are there so many of them?
- Which is the best attribution model?
- Which is the best app - Triple Whale or Northbeam or Socioh or Rockerbox?
- What is the difference between these apps?

TABLE OF CONTENT

PART 1: An Introduction to Attribution

‍2:03 - What are attribution windows?
3:42 - Multi-touch attribution (last touch, linear, POV)
5:10 - How different attribution models assign credit (Weighted, Triple Pixel)
6:39 - Cash vs Accrual
12:14 - Conversion lift

PART 2: Understanding attribution apps‍

15:38 - Is attribution precise?
16:29 - How to choose the best attribution app for you
17:12 - Do you really need a first-party pixel?
18:55 - Which app should you use?
19:40 - Budget management (Northbeam vs Triple Whale vs Rockerbox vs Socioh)
22:35 - Comparison chart of promised value, channel support, AI modeling, target users

PART 3: 5-minute demo of Socioh’s free 1st-party pixel

27:38 - Your Socioh dashboard (snapshot of your store data, traffic trends, Meta ad performance & graphs)
29:30 - The Analytics tab (TOF, MOF & BOF metrics, attributed & influenced revenue, customer touch-points, campaigns credited)
31:40 - Bid advisor (machine-learning-based budget recommendations)

The FREE first-party pixel is available to all Shopify stores at freethepixel.com

Video: https://youtu.be/RHL1MBbmCRk

About Karan:

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Before founding Socioh, Karan worked at Yahoo for 6+ years-designing and building ad systems. This, along with an advanced degree in Computer Science (AI) from USC and over 8 years of experience in digital advertising, has given him a deep understanding of how ads are delivered.

At Socioh, Karan has worked with over 150 eCommerce brands to analyze and improve performance, especially post-iOS14.
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Socioh is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.

Sahiba Sandhu

Co-Founder & Head of Customer Success

As a former small-business seller, Sahiba has an intuitive understanding of the pain points of e-commerce merchants. Sahiba graduated with a BSc in Anthropology from University College London, before pursuing an MA in Communication Management from the University of Southern California. She is madly in love with the Pacific Northwest. Sahiba currently heads the Customer Success team at Socioh.