Log in with Facebook
Sign up with Facebook
iOS 14 A Founder's Guide to eCommerce Advertising

Domain Verification

1. Head over to your Facebook Business Manager and sign in. Select your business manager from this list. 


2. After selecting your business manager, on the top-left of the page, you will find a grid icon. 

Click on the grid icon, and click on Business Settings. 


3. Find the “Brand Safety” tab on the left-hand side and under that, click on “Domains”.

Click on the blue “Add” button to add a primary domain to your Business Manager. 

4. The easiest way to verify your domain is to use “Meta-tag Verification”. Click on this tab after you’ve added your primary domain, and copy the bolded piece of code you see under the tab


5. Now, head over to your Shopify Admin page -> Online Store -> Themes. Find the desired theme on this page and then edit the code for the theme.

In the code editor, use the search to find “theme.liquid” and add the copied piece of code from Facebook into the head section and save. 

6. Go back to your Domains page and click Verify. Make sure you click the Verify button under the Meta-tag Verification tab. 

PS: Some users have reported that this method did not work for them. In that case, you can use the other two methods, "DNS Verification", or "HTML File Upload" to verify your domain.

Aggregate Event configuration

1. Head over to your Facebook Business Manager and sign in. Select your business manager from this list. 


2. After selecting your business manager, on the top-left of the page, you will find a grid icon. Click on this icon and scroll down to find your Events Manager.


3. Here you will find a list of FB Pixels available under this Business Manager. If you can’t find the right Pixel, you can change your Business Manager from the dropdown on the top left of this page.

Select the correct Pixel from this list and click on the Overview tab on the right-hand side. 


Under this tab, find another tab called “Aggregate Event Measurement” — you may need to scroll down to find this tab. 

Here, click on "Configure Web Events".

4. On the next screen, Facebook will list all your domains in your Business Manager. Next to the desired domain, you will find an “Edit Events” or "Manage Events" button. Use this to configure the events you would like to track in your Pixel.

PS: In case you do not see the "Edit Events" or “Manage Events” button and a “Verify Domain” button shows up instead, this would mean that you haven’t verified your domain yet. You can use this button to verify the domain and once verified, come back to this page to continue. 

5. On the next screen you can set up your events and their priorities as you’d like. 

Once you’ve configured these, you’re set up and ready to go! 

The final step is to review any ad sets that may be running currently and replacing them with new ones.

Looking to kickstart your campaigns this summer? Look no further than Socioh: Sign up now for a free 15-day Trial!

Sign up to get relevant updates about iOS14 changes and Facebook advertising delivered to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.