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The holiday season is here. And while it's great for sales, it's also the most stressful time of the year when you're running an online store.Feel like you've been preparing for it all year but there's still too much to do?We get it.
If you're an eCommerce seller, you're busy checking inventory, following up on shipping schedules, making holiday creatives, working out your discounting and coupons, and setting up traffic and retargeting campaigns for holiday shoppers. All this, while you scale ad spend and troubleshoot all kinds of emergencies.
While setting up holiday campaigns can be fun, staying up at midnight to turn off sale catalogs and holiday ad sets is definitely not.
Don't you wish you had Santa's little helpers to cross-check and switch off holiday promotions on time? Then there's the issue of having to restart older ad sets and watching them while they optimize. AGAIN. 😒
What if, instead of having to pause already optimized campaigns, you could simply switch their messaging and creatives temporarily? Do you find yourself wishing you could:
Then you've come to the right place.
With Socioh's Branded Catalogs for your Facebook product feed, you can do all this and more. Branded Catalogs let you highlight important information right on your dynamic ad creative. With these, you can apply frames and promotions on thousands of products—in just a few clicks.What's more, you can now use our just-launched Smart Switch to switch your ad catalog in a LIVE campaign.
Yes, you heard that right! You can now schedule updates to ALL your live ad catalogs to switch to holiday frames and announce promotions, which will revert automatically whenever your promotions end. Amazing, right?
YThis means you can change the way your dynamic catalog looks AND the messaging on it (stickers, sale tags, prices, etc.) for exactly the duration you want. Just pick your design and sale amount, enter start and end time, and your catalog will be replaced for exactly the duration you enter—no need to turn it on or off.Highlighting store-wide sales or sales on all your dynamic ads was never this easy. And the best part? You can do all this without losing campaign optimization.
Instead of setting up new catalogs or promotions and replacing tens or hundreds of your optimized ad sets with holiday ones, simply use 'Smart Switch' to schedule these as temporary changes.
There are numerous ways to use our Smart Switch feature. In addition to promoting timely sales and discounts, you can also use these for split testing different catalogs, or to keep your creatives fresh. Here are some of the biggest advantages it gives you over your competition:
And how do you do all this? Just install Socioh and create your first Branded Catalog for FREE. It's that simple.
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