With over 1 billion active users, Facebook offers a huge potential customer pool, which makes it an essential marketing tool for brands today.
Not surprisingly, Facebook already boasts 11 million business pages.
However, it is not enough to simply have a business page, you need to understand the best way to leverage their page effectively to drive traffic to their stores and increase sales.This will help improve your page's Edgerank and increase the reach of your posts.
Here are some ideas for relevant content to post on your Facebook page:
Two-thirds of fans like a brand on Facebook just to get exclusive offers. So give them what they want. Post sweepstakes, giveaways, contests, coupons and discounts regularly (note: make sure you are following Facebook’s guidelines for promotions).
Encourage visitors to your shop by announcing any upcoming sales or new products.
If you or your shop has been featured in a magazine or well known blog, or you have introduced new items in your store, be sure to post this on your page.
Post any blogs, tips or FAQs that are related to your products or customers.
Users loved to be involved. Ask questions about what they would like from you. Not only will this make them feel like a part of the team, but it will also be an invaluable source of information for you.
While most user comments may not have a universal appeal for your fan base, there are some exceptional endorsements which are worth sharing on your page.
You can also use your business page to show your personal side and build your brand identity:
Today, what we share defines who we are. All great brands have an identity - develop yours.
This one can be a double edged sword. While it’s great to show who you are - mom, dad, dog lover, yoga freak - you need to be careful not to overdo this. Occasional personal information or photos make you more human and so, more likable. But you need to remember that this is a business page, not your personal profile, so do it in moderation.
Content that your post on your page should have 2 main characteristics:
1. Be of universal interest to your customer base.
2. Give fans an incentive to visit your page.
While creating the right sort of content takes time, thought and effort, it can be a great way for brands to gain visitors without having to pay for expensive advertisements. This is especially relevant for small businesses who may not have the same sort of resources that large companies do.
So take some time to define your business goals, understand what your customers are looking for and then choose the message you want to send out.
Do you have any other kind of engaging content that works well for you? We’d love to hear about it!
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