21 Thumbstopping Examples of Lifestyle Images in Meta’s Catalog Ads
Brands spend thousands of dollars building a consistent brand identity.
Their brand assets – websites, videos, static ads, social media accounts – heavily use lifestyle images that reflect this carefully curated brand personality.
But not their dynamic ads.
Dynamic ads for most brands look tediously similar.
Just the product. No personality
Here’s how the standard dynamic (feed-based) ads for a pet brand, a children’s brand, and a jewelry brand look.
Not very inspiring.
But replace these product shots with lifestyle shots, and here’s what you get.
A pretty radical difference.
So, why do brands run dynamic ads with plain product shots?
Usually, because they think they have no choice.
The standard product feed pulls the first image from the product page and displays this in the brand’s dynamic ads, giving the advertiser virtually no control over these creatives.
With Socioh’s Branded Catalog, advertisers can now enjoy complete control over every aspect of their feed-based ads.
Replacing the primary product image with any other image from the product page is a 1-click operation with Socioh. Brands can even upload alternative images to Socioh from their computer or Dropbox account. Learn more.
Examples of Dynamic Ads using Lifestyle Images
For some brands, simply replacing the product images with lifestyle shots can make all the difference.
Kiel, the founder of lifestyle/apparel brand Kiel James Patrick, is a talented photographer with over a million organic followers on Instagram. By replacing the plain product images with his glamorous lifestyle photos, he was able to take the brand’s dynamic ad performance to the next level.
Other brands have explored mixing lifestyle and product shots in their dynamic ads.
Burga’s product shots felt repetitive and uninspiring in their product feed.
Including an attractive lifestyle photo of the product in use made the product come alive. The black background helped the ad stand out in the predominantly light-colored feed, while the logo added to brand recognition and recall.
Children’s clothing brand Rylee + Cru tried multiple variations, mixing product and lifestyle shots in different ways. With Socioh, they were also able to map product titles to each product in their catalog ads.
Don’t miss Sabah’s 2-image template which maps the product name and category (men/women) onto their catalog ads, while also drawing the eye to their distinctive logo.
Plant Faced Clothing has a fun, quirky brand aesthetic. By adding a bright color and multiple shots of their product, they were able to highlight their unique brand identity in their catalog ads.
Pet brands 2 Hound Designs and Korriko saw significant improvements in click-through rate (CTR) when they started including photos of their adorable doggie models!
Jewelry brand Bryan Anthonys includes customer reviews along with their stunning lifestyle images in this catalog ad.
Sustainable swimwear brand Carve Designs improved ROAS by 98.6% with this 2-image template which rotates their brand promises through their catalog. See case study.
When you have over 30,000 5-star reviews like athleisure brand Popflex does, you really need to put it out there.
Not only does this gorgeous catalog ad by Donbolso showcase lifestyle images, but it also includes a crucial value proposition ‘100% edles echtleder’ (100% genuine leather), as well as 3 additional selling points (functional, timeless, durable).
For t-shirt brand True Classic, including a model to show the fit of their shirts was transformative.
While luxury bath and bedding brand Silvon chose to simply replace the product image of a folded mask, towel, or sheet with a lifestyle image.
If you are running a sale or promotion, you really do want to highlight it in your ads. Hair Drama used a combination of product shots, lifestyle shots, and sale messaging in their catalog.
Designer men’s clothing brand Orttu uses a coupon code to incentivize hesitant buyers. This is a great way to encourage cart abandoners to complete their purchase.
Buy Now, Pay Later is another great option used by Sunday Swagger and Blackstrap.
Interested in seeing if Socioh can help you enhance your catalog ads? Book a no-obligation demo now.
Want to see more examples? Check out our article on how to optimize the creatives of your dynamic ads.
Socioh is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.