White Facebook Logo
Log in with Facebook
White Facebook Logo
Sign up with Facebook
Modal close button
Cross Mark in Black
STOP! Don’t do it!
Are you making these common mistakes in your DABA ads?
Get your FREE ad health checklist now.
Hurry, even 1 of these mistakes could be costing you 1000s of $$$.
Thank you for your response!
If the file doesn't download in few seconds click the download button!
Download
Oops! Something went wrong while submitting the form.

21 Thumbstopping Examples of Lifestyle Images in Meta’s Catalog Ads

Apple's ATT (App Tracking Transparency) has launched with iOS 14.5 and it's changing how Facebook ads work!
Keep up-to-date on any and all new changes. Stay ahead of the curve with Socioh’s pro-tips and tricks.

Sign up to get relevant updates about iOS14 changes and Facebook advertising delivered to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Table of contents
Hide
Show

Brands spend thousands of dollars building a consistent brand identity.

Their brand assets – websites, videos, static ads, social media accounts – heavily use lifestyle images that reflect this carefully curated brand personality.

But not their dynamic ads.

Dynamic ads for most brands look tediously similar.

Just the product. No personality

Here’s how the standard dynamic (feed-based) ads for a pet brand, a children’s brand, and a jewelry brand look.

A carousel ad of dog harnesses with plain white backgrounds
Plain feed ad by 2 Hounds Designs
A carousel ad of children's clothing with plain white backgrounds
Plain feed ad by Rylee & Cru
A carousel ad of women's jewelry with plain white backgrounds
Plain feed ad by Bryan Anthony's

Not very inspiring.

But replace these product shots with lifestyle shots, and here’s what you get.

testimonials.

A designed catalog by pet accessories brand with lifestyle images of dogs wearing harnesses.
Catalog ad by 2 Hounds Design - designed via Socioh
A designed catalog by children's clothing brand with lifestyle images of kids.
Catalog ad by Rylee & Cru - designed via Socioh
A designed catalog by a women's jewelry brand with lifestyle images of women wearing earrings and necklaces.
Catalog ad by Bryan Anthony's - designed via Socioh

A pretty radical difference.

So, why do brands run dynamic ads with plain product shots? 

Usually, because they think they have no choice.

The standard product feed pulls the first image from the product page and displays this in the brand’s dynamic ads, giving the advertiser virtually no control over these creatives.

Till now.

With Socioh’s Branded Catalog, advertisers can now enjoy complete control over every aspect of their feed-based ads.

Get catalog ad examples by real brands

Get the best ads from top DTC brands in your inbox every week.

+ Handpicked tactics for creative testing.


100% free. No spam.

Replacing the primary product image with any other image from the product page is a 1-click operation with Socioh. Brands can even upload alternative images to Socioh from their computer or Dropbox account. Learn more.

Examples of Dynamic Ads using Lifestyle Images

For some brands, simply replacing the product images with lifestyle shots can make all the difference.

Kiel, the founder of lifestyle/apparel brand Kiel James Patrick, is a talented photographer with over a million organic followers on Instagram. By replacing the plain product images with his glamorous lifestyle photos, he was able to take the brand’s dynamic ad performance to the next level.

A carousel ad of sweaters with plain white backgrounds
Plain feed ad by Kiel James Patrick
A designed catalog by clothing brand with lifestyle images of women wearing sweaters in the winter.
Catalog ad by Kiel James Patrick - designed via Socioh

Other brands have explored mixing lifestyle and product shots in their dynamic ads.

Burga’s product shots felt repetitive and uninspiring in their product feed. 

A carousel ad of phone cases with plain white backgrounds
Plain feed ad by Burga

Including an attractive lifestyle photo of the product in use made the product come alive. The black background helped the ad stand out in the predominantly light-colored feed, while the logo added to brand recognition and recall.

A 2-image template with a dark background featuring a lifestyle image & a product image of a phone case plus the brand logo.
Catalog ad by Burga - designed via Socioh

Children’s clothing brand Rylee + Cru tried multiple variations, mixing product and lifestyle shots in different ways. With Socioh, they were also able to map product titles to each product in their catalog ads.

A 2-image template by a children's apparel brand, featuring a lifestyle image & a product image along with the product name.
Catalog ad by Rylee & Cru - designed via Socioh
A 3-image template by a kids apparel brand with a vertical lifestyle image on the left and 2 smaller images on the right.
Catalog ad by Noralee - designed via Socioh
A 2-image template by kid's apparel brand Noralee showing two side-by-side vertical lifestyle images plus the product name.
Catalog ad by Noralee - designed via Socioh

PRO TIP: Map any meta field or tag

With Socioh, you can map the correct currency, category, product title, discount, and more onto each product in your dynamic ads. Learn more.

Don’t miss Sabah’s 2-image template which maps the product name and category (men/women) onto their catalog ads, while also drawing the eye to their distinctive logo.

A 2-image catalog ad template by a shoe brand showcasing different angles of the shoe. Includes the logo and product title.
Catalog ad by Sabah - designed via Socioh

Plant Faced Clothing has a fun, quirky brand aesthetic. By adding a bright color and multiple shots of their product, they were able to highlight their unique brand identity in their catalog ads.

A 4-image template by streetwear brand with lifestyle photo in focus & three product shots showing people wearing it.
Catalog ad by Plant Faced Clothing - designed via Socioh

Pet brands 2 Hound Designs and Korriko saw significant improvements in click-through rate (CTR) when they started including photos of their adorable doggie models!

A 2-image green-colored template by pet accessories brand a cute dog wearing a harness & product image. Includes customer reviews.
Catalog ad by 2 Hounds Design - designed via Socioh
A 2-image template with a polaroid-style photo of a dog wearing a harness and a smaller product image of the harness.
Catalog ad by Korriko - designed via Socioh

Jewelry brand Bryan Anthonys includes customer reviews along with their stunning lifestyle images in this catalog ad.

A 2-image template by a jewelry brand showing women wearing a necklace & a close-up of a necklace. Includes user reviews.
Catalog ad by Bryan Anthonys - designed via Socioh

Sustainable swimwear brand Carve Designs improved ROAS by 98.6% with this 2-image template which rotates their brand promises through their catalog. See case study.

A dynamic ad template by women's clothing brand using two model shots side-by-side with rotating unique selling points.
Catalog ad by Carve Designs - designed via Socioh

When you have over 30,000 5-star reviews like athleisure brand Popflex does, you really need to put it out there.

A dynamic ad template by athleisure brand using lifetsyle images with review count, 5 stars & unique selling points.
Catalog ad by Popflex Active- designed via Socioh

Not only does this gorgeous catalog ad by Donbolso showcase lifestyle images, but it also includes a crucial value proposition ‘100% edles echtleder’ (100% genuine leather), as well as 3 additional selling points (functional, timeless, durable).

A two-image template by a clothing accessories brand with a lifestyle image & product image side-by-side and unique selling points.

Need help with your product feed creative?

ALL of Socioh’s subscription plans include a fully managed product feed including design services from our creative team. We will iterate with you till you are satisfied with your catalog design! Talk to us.

For t-shirt brand True Classic, including a model to show the fit of their shirts was transformative.

A comparison of clothing brand True Classic's dynamic ads showing plain images on the left and Socioh's designs on the right
Before/after comparison of True Classic's Catalog ad - designed via Socioh

While luxury bath and bedding brand Silvon chose to simply replace the product image of a folded mask, towel, or sheet with a lifestyle image.

A dynamic ad by a bed & bath brand featuring lifestyle photos of a woman using a towel. Includes product name & title.
Catalog ad by Silvon - designed via Socioh

If you are running a sale or promotion, you really do want to highlight it in your ads. Hair Drama used a combination of product shots, lifestyle shots, and sale messaging in their catalog.

A dynamic ad template by clothing accessories bran using 2 lifetysle images on pink layout with collection name, cut price & sale messaging.
Catalog ad by Hair Drama Co - designed via Socioh

Designer men’s clothing brand Orttu uses a coupon code to incentivize hesitant buyers. This is a great way to encourage cart abandoners to complete their purchase.

A dynamic ad template by men's designer clothing using models wearing products, with brand logo, sale messaging & coupon code
Catalog ad by Orttu - designed via Socioh

Buy Now, Pay Later is another great option used by Sunday Swagger and Blackstrap.

A dynamic ad template by clothing brand Sunday Swagger using two lifestyle images with product price & BNPL offers
Catalog ad by Sunday Swagger - designed via Socioh
A dynamic ad template by athleisure brand BlackStrap using two lifestyle images with discounted price & BNPL offers
Catalog ad by Black Strap - designed via Socioh

PRO TIP: Include BNPL in your catalog ad

Socioh automatically calculates the BNPL price for each product and maps it onto your catalog ad.

Interested in seeing if Socioh can help you enhance your catalog ads? Book a no-obligation demo now.

Want to see more examples? Check out our article on how to optimize the creatives of your dynamic ads.

is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.

Sign up to get relevant updates about iOS14 changes and Facebook advertising delivered to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
3 BRANDS. 8WEEKS. 100% FREE.

Scale your revenue 3x

DTC Boot Camp:

Sept 25 - Nov 17 2023

Get your FREE 1st-party pixel.

It's your data. You shouldn't have to pay for it.

*This email will be used for verification. Please ensure it's the correct one.

Brain food for the wiser advertiser

Get the most current, most relevant articles on advertising and eCommerce—delivered straight to your inbox.

Collection of ads

1000s of ads, updated daily.
The largest D2C ads database.

Get the latest ads delivered to your inbox weekly.

Get the latest ads delivered to your inbox weekly.