Socioh (2.0): Your Post-iOS14 Ads Toolkit
Things changed after iOS14. Successful ad strategies stopped working. Targeting was a mess. As for attribution…well, let’s not even go there.
Multiple individual solutions have come up to combat these issues — solutions for better tracking, less segmentation, creative reporting, and more. And many of these are very good at what they do.
But, at Socioh, we believe that piecemeal fixes cannot work to fill all the gaps left by the iOS updates.
There needs to be a single overarching solution that looks at your advertising as a whole. That knows what current best practices are. That delivers unbiased reporting through your own first-party pixel. That analyzes your store’s data to offer custom recommendations for campaigns, audiences and bid management.
So that’s what we built.
And today, just in time for the holiday season, we are excited to announce the launch of Socioh 2.0 — Your Post-iOS14 Ad Toolkit!
Here's a demo by Socioh's founder, Karan Jassar (@karanjassar on Twitter).
What is Socioh (2.0)?
Socioh is a toolkit for the hands-on advertiser to create and manage profitable ads on Facebook and Instagram.
To be even more specific, Socioh is purpose-built for eCommerce. This means that our focus is entirely on improving the CTR and ROAS of online stores advertising on Meta.
Socioh has tools for both newer advertisers as well as pros and agencies.
Let’s look at the life-cycle of an ad.
First we create the campaign. This comprises the creative (graphic and caption) and the audience.
Then we spend the rest of our time managing the campaign. This is a continuous cycle of reviewing the numbers and adjusting the budget accordingly.
At Socioh, we offer value at each of these steps. Let’s take a look at how we do this.
Socioh is the home of the Branded Catalog — the most advanced feed management system out there.
The product feed or catalog is becoming more and more important as a creative — both at the top of the funnel as DABA (Dynamic Ad, Broad Audience) ads, and at the bottom of the funnel as DPAs (Dynamic Product Ads).
But here’s the problem — with a standard product feed, every viewer sees the same creative. This is a tremendous missed opportunity for the advertiser who wants to show the most relevant message to each audience segment.
This is where Socioh comes in.
The Branded Catalog offers complete control over every aspect of your feed-based ads. With Socioh you can add on-brand backgrounds, designs and elements to your product feed. You can further customize it by including advanced automations and visibility rules.
Below are some examples of how brands are using Socioh’s Branded Catalogs.
Social Proof: Rotate PR quotes from leading publications in your carousel. Ideal for objection busting at the top of the funnel (TOF).
Reviews: Automatically pull customer testimonials from your reviews platform or a .CSV file. Nothing speaks louder than real customer reviews and lifestyle images.
USPs: Rotate your value propositions through your catalog. Whatever your unique selling points are, make sure your customer knows them.
Meta-data Mapping: A custom catalog that includes each product’s title, price and color options. A perfect reminder at the bottom of the funnel (BOF).
You can explore more examples of discounts, lifestyle images, buy Now, Pay Later etc. here.
Here is a demo of how the Branded Catalog works:
Oh, and I left the best bit for the end. With the Smart Switch feature, you can change your Branded Catalog creatives on schedule without losing your campaign learnings — an absolute must-have for BFCM 2022.
Audiences and Ad Sets
At Socioh, we offer 1-click access to data-driven campaigns for your retargeting, prospecting, and full funnel campaigns.
The ad sets of these campaigns are set up according to your actual traffic and order data.
We are constantly updating our recommendations based on what’s working at the moment. So Socioh’s recommended campaigns would typically be the same as, or similar to, what would be set up for you by a good agency.
All your media and other assets are pulled into your Socioh dashboard, your UTMs are automatically set up, even your previously used ad copy is available.
For newer advertisers, Socioh offers tips and help through the campaign creation process.
Pro-advertisers and agencies enjoy the same level of control that is offered by the Meta Business Manager, but will be able to create ads in 90% less time. (Pros especially love Socioh’s clone experience–check it out and tell us what you think.)
Analytics and Tracking
This is where the bulk of the advertiser’s work lies–in reviewing ad performance every day and adjusting the budget accordingly.
However, with iOS14, accurate tracking and strategizing has become really, really hard. (Learn more about the iOS14 data loss here.)
Since Meta’s own analytics are no longer trustworthy, we can’t rely on these for accurate numbers.
Socioh provides you with your own first-party pixel for reliable, unbiased data.
In your Socioh dashboard, you get a snapshot of all your important advertising metrics including your Marketing Efficiency Ratio. MER is a north star metric important to calculate how efficiently you are spending your ad dollars, and when additional spend stops making you additional dollars.
We have a simple view of basic metrics for a quick overview, and also a detailed view where you can see your entire funnel’s analytics.
Data is pulled from multiple sources to give you a complete picture.
Based on your ads performance data, Socioh will send you automatic alerts on when you should shut down or scale your ad. This takes away the headache of constantly monitoring your account and saves you money by alerting you to shut poor performers as early as possible.
Socioh’s Customer Journey tab tracks the details of every sale including number of touch-points, channels, ad sets and placements, and even whether the buyer is a new or repeat customer.
We are also currently testing a new Creative Performance hub where you can evaluate your creatives across various dimensions like CTR and ROAS.
Is Socioh for you?
Socioh is a toolkit for the hands-on advertiser, but Socioh will work only as well as you do.
If you invest some time and energy into understanding the tool and setting it up correctly, you will be able to outperform most advertisers.
If, however, you are looking for a ‘set and forget’ model, then Socioh may not be the right app for you. We believe that while automation is required for saving time and enabling functionality, compelling advertising needs human direction.
But you don't have to do it alone. We're here to help you along the way. We believe our product can make you successful, and we work with you to help you set up for success.
Our 60-day money-back guarantee* gives you the chance to try out Socioh risk free.
If you don't get results, you get a refund. No questions asked. Get Started NOW.
*Socioh's money-back guarantee is valid only for first-time users.
Socioh is a digital advertising platform for eCommerce brands. Our Branded Catalog is the industry leader in dynamic catalog advertising and product feeds.