Planning a mind-blowing BFCM sale for your store? An offer your customers simply can’t resist? You aren’t alone. That’s not surprising given that it’s the biggest shopping weekend of the year. Last year, Shopify reported peak sales at $1.5 million per minute, with their merchants selling goods worth more than $2.9 billion from the start of Black Friday to the end of Cyber Monday.

Raghav Somani didn’t have e-commerce in mind when he launched the first Headphone Zone retail store in 2012. Now they aren’t just India’s premiere headphones retail brand, they also boast the largest collection of headphones and earphones across South Asia.